# Performance Marketing Growth Lead > WATI.io · Chennai, India (Remote) · — · Posted 2026-03-11 **Workplace:** remote **Department:** Marketing ## Description Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. **Our Platform** The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. **Our Backing & Partnerships** Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. ### About the Role We are looking for a data-driven **Performance Marketing Growth Lead** to architect our global paid acquisition engine as we scale to our next growth milestone. This role goes beyond campaign management. You will own the full-funnel paid growth strategy, leveraging automation, AI-driven optimization, and advanced attribution to drive qualified pipeline and efficient CAC across global markets. You will manage significant budgets across Search, Paid Social, and emerging AI-powered ad ecosystems, working closely with Sales, Regional Marketing, Brand, and RevOps to ensure paid media directly contributes to revenue growth. ### What You Will Own (The Outcomes) ### 1\. Revenue-Backed Paid Strategy - Deploy significant capital across Google, Meta, LinkedIn, and emerging AI ecosystems. - Every campaign must have a clear revenue logic, target pipeline metric, and payback period. If the math doesn't work, you don't launch it. - Evolve the channel mix aggressively based on marginal CAC and incremental lift, breaking our reliance on single channels. ### 2\. End-to-End Funnel Ownership - Own the system, not just the entry point: Channel → Activation → Pipeline → Revenue. - Design campaigns across the entire buyer journey. Partner directly with Sales and RevOps to ensure the leads you generate actually convert to ARR. - Target higher-value, AI-ready segments (Mid-Market/Enterprise) that drive higher ACV and expansion. ### 3\. AI-Native Experimentation Engine - We sell AI. We must operate with AI. You will build a high-velocity experimentation engine using AI-assisted creative iteration (copy, hooks, localization). - Move fast with accountability: Launch quickly, iterate weekly, kill quickly if it doesn't work, and scale aggressively if it does. ### 4\. Data Clarity & Ruthless Attribution - Partner with Analytics to build a robust attribution framework (GA4, HubSpot, Ad Platforms). - Provide simple, sharp visibility on: Channel → Revenue conversion, CAC by region/segment, Cohort performance, and Payback periods. - Do not hide behind dashboards. Know exactly what drives revenue and double down on it. ### 5\. High-Ownership Team Leadership - Hire, mentor, and scale a small, high-accountability team of performance specialists. - Set the bar: We are building category shapers, not task executors. If an initiative cannot connect clearly to pipeline or revenue, you kill it. ### What "Great" Looks Like in This Role - You are a Funnel Mathematician: You understand CAC, LTV, payback periods, and incrementality better than anyone else in the room. - You are AI-Native: You use AI not just for copywriting, but for predictive audience modeling, smart bidding manipulation, and scaling campaign creation. - You operate without heavy supervision: You don't bring vague questions; you bring 2-3 structured options, revenue impact estimates, and a recommendation. ## Requirements - Proven Revenue Builder: Demonstrated track record of managing large B2B SaaS paid budgets where success was measured by closed-won ARR, not MQLs or traffic. - Technical Mastery: Deep expertise in Google Ads, LinkedIn Ads, Meta, and automation-driven campaign management (smart bidding, conversion APIs). - Data Fluency: Exceptional analytical capability across GA4, HubSpot, and direct ad platforms. You can build and defend a cohort analysis. - Speed & Execution: Experience building structured, high-velocity experimentation and testing programs. - Leadership: Proven ability to lead a high-performance team with weekly review loops and strict decision deadlines. ### What Will Make You Fail Here - Focusing on vanity metrics (Traffic, Clicks, CPL) disconnected from ARR targets. - Endless planning without rapid execution. - Heavy manual processes that should be automated with AI. ## Apply [Apply at WATI.io](https://apply.workable.com/wati-dot-i-o/j/236302D9D8/apply) --- Powered by [Workable](https://www.workable.com)