# Senior Marketing Manager

> WATI.io · Hong Kong, Hong Kong · — · Posted 2024-07-25

**Workplace:** on_site

**Department:** Marketing

## Description

**About Us**

WATI is a leading SaaS company dedicated to empowering businesses with our cutting-edge customer engagement platform. We are committed to innovation, excellence, and providing outstanding value to our customers. Our team is dynamic, forward-thinking, and passionate about what we do. We are looking for a Senior Marketing Manager to join our team and help drive our marketing efforts to new heights.  
**  
Job Summary**

The Senior Marketing Manager at WATI will be responsible for developing and executing comprehensive marketing strategies that drive growth, enhance brand awareness, and generate leads. This role requires a seasoned marketing professional with a deep understanding of digital marketing, brand management, and campaign execution, particularly within the SaaS industry. The ideal candidate will have a proven track record of success in a similar role and be adept at leading a team to achieve outstanding results.  
  
**Key Responsibilities**

-   **Strategy Development:** Develop and implement marketing strategies aligned with business goals and objectives, particularly for SaaS products.
-   **Campaign Management:** Plan, execute, and optimize multi-channel marketing campaigns to drive engagement and conversions.
-   **Team Leadership:** Lead, mentor, and develop the marketing team, fostering a collaborative and high-performance culture.
-   **Brand Management:** Ensure consistent brand messaging and positioning across all marketing channels.
-   **Market Research:** Conduct market research and analysis to identify trends, opportunities, and competitive landscape, with a focus on SaaS.
-   **Budget Management:** Manage the marketing budget, ensuring effective allocation of resources and ROI.
-   **Performance Tracking:** Define key performance indicators (KPIs) and use analytics to measure and report on campaign performance.
-   **Content Creation:** Oversee the creation of high-quality content, including blog posts, social media updates, email campaigns, and more.
-   **Partnerships and Collaborations:** Identify and establish strategic partnerships to enhance marketing efforts and expand reach.

## Requirements

-   **Education:** Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
-   **Experience:** Minimum of 7 years of experience in marketing, with at least 3 years in a senior or managerial role, preferably within the SaaS industry.
-   **Skills:**

-   Strong leadership and team management skills.
-   Excellent written and verbal communication skills.
-   Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO, SEM, email marketing software).
-   Ability to analyze data and derive actionable insights.
-   Creative thinking and problem-solving abilities.
-   Strong project management skills and the ability to manage multiple priorities.  
    

**Preferred Qualifications**

-   Experience in the SaaS industry.
-   Proven track record of successful marketing campaigns.
-   Familiarity with CRM systems and marketing automation tools.

## Benefits

-   Competitive salary and performance-based bonuses.
-   Comprehensive health, dental, and vision insurance.
-   Paid time off and holidays.
-   Professional development opportunities.
-   Collaborative and innovative work environment.

## Apply

[Apply at WATI.io](https://apply.workable.com/wati-dot-i-o/j/35DA1F38B9/apply)

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