# Customer Success Manager - LATAM

> WATI.io · Brazil (Remote) · Full-time · Posted 2026-02-08

**Workplace:** remote

**Department:** Customer Success

## Description

### About Wati

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

**Our Platform**  
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

**Our Backing & Partnerships**  
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

### About the Role

We’re looking for Customer Success Managers to join our growing CS team and help customers succeed with Wati — from onboarding and activation to long-term adoption, retention, and expansion.

This is a **flexible role by design**. Depending on business needs and your profile, you may focus on:

-   **1:1 (high-touch)** or **1-to-Many (scaled) customer success**
-   **Onboarding & activation (first 0–90 days)** or **post-onboarding & lifecycle management**
-   **Brazil-focused** or **LATAM-focused** customer portfolios

You’ll work closely with Onboarding, Support, Sales, Product, and RevOps to ensure customers achieve value quickly and scale their use of Wati over time.

### What You’ll Do

Depending on your assigned focus, you will:

**Customer Ownership & Journey**

-   Own a portfolio of customers across different ACV tiers and maturity stages
-   Guide customers through onboarding, activation, adoption, retention, and expansion
-   Ensure customers are using Wati according to best practices and their main use case

**1:1 (High-Touch) Responsibilities**  

-   Manage strategic accounts with a consultative, relationship-driven approach
-   Run structured check-ins, success plans, QBRs, and stakeholder alignment
-   Proactively identify risks and expansion opportunities
-   Act as a trusted advisor for WhatsApp Business API strategy and automation

**One-to-Many (Scaled CS) Responsibilities** 

-   Design and execute scalable CS programs (webinars, campaigns, group sessions, learning journeys)
-   Drive activation, adoption, and retention through automation and education
-   Create and improve playbooks for onboarding, post-onboarding, retention, and upgrades
-   Support self-service enablement through content, certifications, or community initiatives

**Data, Insights & Expansion**

-   Monitor usage data, health signals, and engagement metrics
-   Proactively act on churn risks and adoption gaps
-   Identify and execute expansion opportunities (upgrades, add-ons, broader adoption)
-   Maintain accurate CRM data and contribute to forecasting and reporting

**Cross-functional Collaboration**

-   Act as the voice of the customer internally
-   Share product feedback and market insights with Product and GTM teams
-   Partner with Sales and Onboarding to ensure smooth handoffs and expectation alignment

### Key Metrics You’ll Own (depending on scope)

-   Activation & Time-to-Value
-   Churn (early and long-term)
-   Net Revenue Retention / Expansion
-   Engagement metrics (for One-to-Many initiatives)
-   Forecast accuracy & data quality

### Ideal Profile

You’re a builder CSM who is comfortable operating in evolving environments and adapting your approach based on customer segment and scale. You balance empathy, structure, and a commercial mindset — and you care deeply about delivering real customer value.

## Requirements

-   Fluent in Portuguese or Spanish (English required for internal communication)

-   3–5+ years of experience in Customer Success, Onboarding, Enablement, or similar roles (SaaS preferred)
-   Strong understanding of the customer lifecycle: onboarding → adoption → retention → expansion
-   Experience with 1:1 account management, One-to-Many programs, or both
-   Data-driven mindset with ability to turn insights into action
-   Strong written and verbal communication skills
-   Highly organized, proactive, and comfortable owning outcomes
-   Familiarity with WhatsApp Business API, messaging automation, or conversational platforms

### Nice to Have / Bonus

-   Experience in Brazil or broader LATAM markets
-   Exposure to AI, automation, or conversational products
-   Experience building playbooks, certifications, Help Center content, or communities
-   Familiarity with tools like HubSpot, Vitally, Notion, Google Sheets, Zapier

### Why Join Wati

-   Be part of a fast-growing, global CS team with real ownership
-   Work across different CS motions (1:1 and scaled)
-   Help shape how Customer Success evolves in Brazil and LATAM
-   Build processes, programs, and journeys — not just follow them

## Apply

[Apply at WATI.io](https://apply.workable.com/wati-dot-i-o/j/DBE3F1B210/apply)

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