# Senior Marketing Intelligence Officer

> webook.com · Lahore, Pakistan (Remote) · Full-time · Posted 2026-01-14

**Workplace:** remote

**Department:** Marketing

## Description

Do you want to love what you do at work? Do you want to make a difference, an impact, transform peoples lives? Do you want to work with a team that believes in disrupting the normal, boring, and average?

If yes, then this is the job you're looking for ,[webook.com](http://webook.com/) is Saudi's #1 event ticketing and experience booking platforms in terms of technology, features, agility, revenue serving some of the largest mega events in the Kingdom surpassing over 2 billion sales. 

**Role Overview:** 

The Senior Marketing Intelligence Officer will lead our marketing data strategy by designing dashboards, producing insights, and enabling data-driven decisions. You’ll work cross-functionally with Performance, CRM, BI, and Regional Marketing teams to connect marketing activities to measurable business impact.

**Key Responsibilities:**

-   Build, manage, and continuously improve real-time dashboards that track all core marketing KPIs across markets.
-   Develop automated reporting frameworks to streamline performance updates for leadership, regional, and cross-functional teams.
-   Forecast user growth, revenue impact, and campaign performance using historical trends and predictive models.
-   Conduct brand health tracking, including awareness, consideration, NPS, and perception metrics across multiple regions.
-   Lead primary research initiatives such as consumer surveys, focus groups, and sentiment analysis to inform strategic decisions.
-   Compile secondary research and market intelligence from credible external sources to support positioning and expansion efforts.
-   Collaborate with regional marketing leads to analyze country-specific campaign outcomes and localize optimization strategies.
-   Design and own the marketing measurement framework that ties media investment to business outcomes.
-   Work closely with CRM and Lifecycle Marketing to track funnel conversion rates, churn, reactivation, and LTV by cohort.
-   Support performance marketing with audience segmentation, behavioral analytics, and channel attribution insights.
-   Monitor competitor campaigns, pricing strategies, share-of-voice, and digital presence through benchmark reports.
-   Serve as the marketing team’s point of contact with BI, Finance, and Product teams for unified data interpretation.
-   Develop periodic business reviews, board-level summaries, and executive insights reports on marketing impact.
-   Introduce statistical methodologies (e.g. regression, cluster analysis, factor analysis) to deepen analytical methodology.
-   Provide internal training and documentation to scale data literacy and insight-driven thinking across the marketing department.

## Requirements

-   5–7 years of experience in marketing analytics, business intelligence, or data science roles.
-   Strong experience building dashboards using tools such as Looker Studio, Tableau, Power BI, or similar.
-   Solid understanding of marketing KPIs and their connection to business outcomes.
-   Proficiency in SQL, Excel, and at least one statistical tool (e.g., Python, R, SPSS).
-   Familiarity with marketing platforms (Google Ads, Meta, CRM tools) and their data structures.
-   Proven track record in applying forecasting and predictive modeling techniques.
-   Experience with primary and secondary research, including brand tracking and consumer insights.
-   Exceptional storytelling and communication skills, including executive reporting.
-   Ability to work cross-functionally with marketing, BI, product, and finance teams.
-   Fluent in English; Arabic is a plus.
-   Bachelor’s or Master’s degree in Marketing Analytics, Statistics, Data Science, or a related field.

## Apply

[Apply at webook.com](https://apply.workable.com/webook/j/326A3B3719/apply)

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