# Senior Influencer Marketing Executive > Weekday AI · Mumbai, India · Full-time · Posted 2026-06-25 **Workplace:** on_site **Department:** Weekday's Client via platform ## Description **This role is for one of the Weekday's clients** Min Experience: 1+ years Location: Mumbai JobType: full-time We're looking for a sharp, creative, and highly organised Senior Influencer Marketing Executive to own and scale our creator ecosystem. If you live and breathe Instagram and YouTube — and can move seamlessly between briefs, creative ideation, and performance metrics — we'd love to hear from you. ## Requirements **WHAT YOU'LL DO**  • Scout, evaluate, and onboard influencers (nano to macro) aligned with our brand values, aesthetics, and audience.  • Own end-to-end influencer campaigns: briefing, negotiations, content approvals, execution, and performance tracking.  • Lead and mentor a team of 1–2 junior executives, ensuring timely delivery and quality output.  • Negotiate commercials, deliverables, and exclusivity terms with influencers and talent agencies to maximise ROI.  • Collaborate closely with Brand, Creative, and Performance teams; coordinate with influencers, agencies, and production partners.  • Plan and execute shoots — including founder/CEO-led content — from concept to final delivery.  • Contribute to content ideation and prepare first drafts of scripts for creator campaigns, founder-led videos, and organic social content.  • Review and refine scripts and content with the creative team to ensure strong storytelling and brand consistency.  • Monitor and optimise campaign performance with a strong focus on ROAS, CTR, engagement rates, and overall campaign efficiency.  • Work closely with the performance marketing team to identify high-performing creators and scale winning campaigns.  • Use basic video editing tools (CapCut, Adobe Premiere, or similar) to review cuts, suggest edits, and guide creators on content quality.  • Maintain influencer databases, campaign trackers, and reporting dashboards using Google Sheets and Excel.  • Stay updated on platform trends, creator economy shifts, and competitor activity.  **WHAT WE'RE LOOKING FOR**  • 2–4 years of hands-on experience in Influencer Marketing, preferably in D2C, wellness, nutrition, FMCG, beauty, or lifestyle brands.  • Strong creative and aesthetic sensibility with an eye for high-quality, on-brand content.  • Proven experience independently managing and negotiating influencer partnerships.  • Strong understanding of performance metrics and ability to optimise campaigns for ROAS, CTR, CAC, and engagement.  • Ability to wear multiple hats — strategist, coordinator, creative reviewer, and team lead.  • Deep understanding of Instagram and YouTube content formats.  • Ability to develop content concepts and write first drafts of scripts for reels, founder videos, and creator collaborations.  • Basic proficiency in video editing tools; familiarity with storytelling and scriptwriting.  • Highly organised, detail-oriented, and process-driven.  • Excellent written and verbal communication skills.  • Proficiency in Google Sheets and Excel for campaign reporting and management.  **GOOD TO HAVE**  • Experience managing or mentoring junior team members.  • Prior experience handling founder/CEO-facing shoots.  • Existing relationships with creators, talent managers, or agencies in the wellness, beauty, or lifestyle space.  • Understanding of paid amplification, whitelisting, Spark Ads, and creator whitelisting.  • Experience working closely with Meta performance campaigns and creator-led ads. ### Must-have skills influencer marketing ### Good-to-have skills Campaign Performance Analysis, Instagram, YouTube ## Apply [Apply at Weekday AI](https://apply.workable.com/weekday-1/j/03BE3353E0/apply) --- Powered by [Workable](https://www.workable.com)