# Campaign Operations Executive

> Weekday AI · Mumbai, India · Full-time · Posted 2026-04-14

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of the Weekday's clients  
  
**Min Experience: 2 years

Location: Mumbai

JobType: full-time

## Requirements

**Key Responsibilities:**

**Multi-Channel Campaign Execution**

● Implement campaigns through push notifications, in-app messages, WhatsApp, email, and on-site messaging.

● Oversee large-scale automated campaign deployments.

**Lifecycle Journey Management**

● Develop onboarding, reactivation, and retention journeys.

● Create flows aimed at enhancing user engagement and minimizing churn.

**Gamification & Engagement**

● Coordinate the launch of interactive games such as quizzes, polls, and predictors.

● Promote user engagement during live matches and beyond.

**User Segmentation & Personalization**

● Construct behavioral cohorts to enable targeted messaging.

● Provide highly personalized fan experiences.

**Data Enrichment & Profiling**

● Promote first-party data collection through progressive profiling techniques.

● Enhance the completeness and accuracy of user profiles.

**Loyalty & Rewards Operations**

● Administer loyalty programs, reward tiers, and engagement strategies.

● Execute reward fulfillment and retention initiatives.

**Analytics & Performance Tracking**

● Monitor campaign metrics such as DAU, CTR, CVR, and churn.

● Analyze data utilizing GA4, MoEngage, and dashboards.

● Optimize campaigns by leveraging insights gained from data analysis.

**Cross-Team Coordination**

● Collaborate with content and design teams to develop campaign assets.

● Manage trackers, timelines, and coordination of campaign execution workflows.

**Background and Experience:**

**Required Experience and Skills**

● Minimum of 2 years’ experience in CRM, marketing operations, or performance marketing.

● Hands-on experience with marketing automation platforms such as MoEngage or equivalent.

**Core Skills**

● Solid understanding of lifecycle marketing and CRM journey frameworks.

● Proven experience executing campaigns across various channels.

● Analytical aptitude for interpreting campaign performance data.

● Knowledge of segmentation and personalization methodologies.

**Technical Skills**

● Experience working with GA4 and other campaign analytics tools.

● Understanding of deep-linking and event tracking mechanisms.

● Competence in utilizing dashboards and reporting tools.

**Preferred Qualifications**

● Experience with gamification or engagement-driven platforms.

● Exposure to sports, media, or entertainment industries.

● Familiarity with loyalty programs and reward systems.

### Skills

lifecycle marketing

retention marketing

MoEngage

Performance Marketing

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/06ED498381/apply)

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