# Sell in KAM

> Weekday AI · India (Remote) · Full-time · Posted 2026-08-06

**Salary:** INR 3,000,000–6,000,000

**Workplace:** remote

**Department:** Weekday's Client via platform

## Description

**This role is for one of the Weekday's clients**

**Salary range: Rs 3000000 - Rs 6000000 (ie INR 30 - 60 LPA)**

Min Experience: 5+ years

Location: Remote  
JobType: full-time

We are looking for an experienced **Sell-In Key Account Manager (KAM)** to drive business growth by managing strategic retail partnerships, with a strong focus on **Croma**. The ideal candidate will have extensive experience in key account management, channel sales, and sell-in planning within the consumer electronics, appliances, mobile, or FMCG industries. This role requires a commercially driven professional capable of building long-term customer relationships, executing sales strategies, and maximizing revenue through effective account management.

As a Sell-In KAM, you will be responsible for developing business plans with key retail partners, ensuring product availability, driving sales performance, and collaborating with cross-functional teams to deliver exceptional business outcomes.

## Requirements

### Key Responsibilities

-   Manage and grow the business relationship with **Croma**, ensuring achievement of monthly, quarterly, and annual sales targets.
-   Develop and execute sell-in strategies to increase product placements, inventory levels, and revenue across assigned accounts.
-   Build strong relationships with key stakeholders, category managers, and buying teams at Croma.
-   Negotiate commercial agreements, annual business plans, pricing, promotional campaigns, and trade investments.
-   Forecast sales demand accurately and coordinate with supply chain teams to ensure timely product availability.
-   Analyze sales trends, market performance, inventory levels, and competitor activities to identify growth opportunities.
-   Drive product launches, promotional campaigns, and seasonal business initiatives in collaboration with marketing teams.
-   Monitor account profitability while optimizing trade spends and return on investment.
-   Conduct regular business reviews with customers and internal leadership to evaluate performance and recommend corrective actions.
-   Collaborate with finance, operations, logistics, and marketing teams to ensure seamless execution of business plans.
-   Ensure compliance with company policies, retail guidelines, and contractual commitments.
-   Prepare sales reports, business insights, and account performance dashboards for senior management.

### Required Qualifications

-   Bachelor's degree in Business Administration, Marketing, Commerce, or a related discipline. An MBA is preferred.
-   **5–22 years** of experience in Key Account Management, Modern Trade Sales, or Channel Sales.
-   Demonstrated experience managing **Croma** as a strategic account is mandatory.
-   Strong understanding of modern retail operations, category management, merchandising, and sales planning.
-   Proven ability to achieve sales targets, negotiate commercial terms, and grow strategic retail partnerships.
-   Excellent analytical, communication, negotiation, and stakeholder management skills.
-   Strong proficiency in Microsoft Excel, PowerPoint, and sales reporting tools.
-   Ability to manage multiple priorities in a fast-paced business environment.

### Must-Have Skills

-   Experience managing **Croma** as a key retail account.
-   Strong commercial acumen and customer relationship management.
-   Sales planning and execution.
-   Business forecasting and demand planning.
-   Negotiation and account growth strategies.
-   Retail sales performance analysis.

### Good-to-Have Skills

-   Sell-In strategy and execution.
-   Key Account Management across modern trade channels.
-   Experience with large-format retail chains.
-   Promotional planning and trade marketing.
-   Category management and assortment planning.
-   ERP or CRM platforms such as SAP, Salesforce, or Oracle.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/078E1E89CE/apply)

---
Powered by [Workable](https://www.workable.com)