# Performance Marketing Head

> Weekday AI · Mumbai, India · Full-time · Posted 2026-08-24

**Salary:** INR 2,800,000–4,000,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of Weekday’s clients  
Salary range: Rs 2800000 - Rs 4000000 (ie INR 28 - 40 LPA)**

  
Min Experience: 7+ years  
Location: Mumbai, Maharashtra, India  
JobType: full-time

Own performance marketing across the brand portfolio — driving profitable growth through paid media, creative testing, and AI-led workflows, with direct accountability for revenue, ROAS, and customer acquisition efficiency.

## Requirements

### **Key Responsibilities**

-   Own end-to-end performance marketing strategy and execution across all portfolio brands, with direct accountability for revenue, ROAS, CAC, and contribution margin.
-   Plan, deploy, and optimise paid media budgets across Meta, Google, TikTok, Amazon, and emerging channels.
-   Drive full-funnel acquisition and retention for eCommerce brands, with a strong focus on fashion and lifestyle categories.
-   Build and lead the creative testing engine — partnering with the Creative Production team to ship high-velocity ad concepts and iterate based on performance data.
-   Embed AI tools across the performance workflow: creative generation, copy variants, audience research, bid strategy analysis, reporting automation, and competitive intelligence.
-   Own the measurement stack — attribution, incrementality testing, MER tracking, and dashboarding — and drive decisions from clean data rather than platform-reported numbers alone.
-   Build, mentor, and scale a high-performing performance marketing team across channels and brands.
-   Manage agency and vendor relationships where external partners are engaged, holding them to clear performance benchmarks.
-   Partner with eCommerce Operations on landing pages, CRO, merchandising, and promotional calendars to improve conversion and AOV.
-   Translate business priorities from the US leadership team into channel-level plans, budgets, and measurable outcomes.
-   Establish SOPs, testing frameworks, KPI dashboards, and reporting cadences that make performance repeatable across brands.
-   Forecast spend and revenue by brand and channel, and manage budget allocation for maximum blended efficiency.
-   Stay ahead of platform changes, privacy shifts, and category trends, and adapt strategy proactively.
-   Serve as the primary performance marketing partner to the Founder and Chief of Staff, providing regular business updates, insights, and recommendations.
-   Champion a culture of experimentation, ownership, and speed within the team.

### **Qualifications**

-   7–10 years of experience in performance marketing, growth, or paid media, with significant time spent on eCommerce brands.
-   Deep, hands-on expertise across Meta and Google Ads, with proven ownership of multi-crore/multi-million dollar annual budgets.
-   Strong understanding of the fashion and apparel category — catalogue dynamics, seasonality, returns, repeat purchase behaviour, and creative expectations.
-   Experience across both a performance marketing agency and an in-house brand environment strongly preferred.
-   Demonstrated AI-native working style — actively using AI tools in daily performance, creative, and analytics workflows, not just experimenting with them.
-   Strong analytical capability with fluency in attribution models, cohort analysis, LTV:CAC, and blended ROAS.
-   Experience hiring, managing, and developing performance marketing talent.
-   Excellent communication skills with the ability to work effectively with global teams, including overlap with US Pacific hours.

### **Required Skills**

Performance Marketing, Paid Media, Meta Ads, Google Ads, eCommerce Growth, Fashion Category, Creative Strategy, Budget Management, ROAS Optimisation, Customer Acquisition, Attribution & Measurement, Analytics, AI Tools, A/B Testing, CRO, Team Leadership, Agency Management, Ownership

### **Benefits & Perks**

-   Opportunity to own performance marketing across a portfolio of growing consumer brands.
-   Direct collaboration with executive leadership and meaningful influence on company strategy.
-   Clear opportunities for professional growth and increased responsibility.
-   Paid time off and company recognized holidays.

### Must-have skills

Performance Marketing, ecommerce, RoAS

### Good-to-have skills

Team Leadership, Paid Media, fashion

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/087539ECFF/apply)

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