# Insights Analyst - FMCG / CPG

> Weekday AI · Delhi, India · Full-time · Posted 2026-09-15

**Salary:** INR 1,500,000–3,500,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟱𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟯𝟱𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟱-𝟯𝟱 𝗟𝗣𝗔)

Experience: 9+ yrs

Location: India

Job Type: Full-time

We are looking for an experienced **Insights Analyst – FMCG / CPG** to lead consumer and market insights initiatives that support brand strategy, category growth, commercial planning, and business decision-making.

The ideal candidate will have strong expertise in **FMCG / CPG Consumer & Market Insights**, with hands-on experience working with syndicated and panel data from platforms such as **NielsenIQ, IRI Unify+, Kantar Worldpanel, and GlobalData**. The role requires a strong understanding of **brand and category analytics**, market trends, consumer behaviour, competitive dynamics, and the ability to translate complex data into clear, actionable business recommendations.

## Requirements

### KEY RESPONSIBILITIES

-   Lead consumer and market insights projects across **FMCG / CPG categories and brands**.
-   Analyse syndicated and panel data from platforms such as **NielsenIQ, IRI Unify+, Kantar Worldpanel, and GlobalData**.
-   Conduct detailed **brand and category analytics** to identify market trends, growth drivers, risks, and opportunities.
-   Analyse market size, market share, category growth, brand performance, pricing, distribution, penetration, frequency, and competitive dynamics.
-   Evaluate consumer and shopper behaviour using panel and syndicated datasets.
-   Identify changes in consumer preferences, purchasing behaviour, category dynamics, and competitive positioning.
-   Develop actionable insights to support brand strategy, category development, portfolio decisions, and commercial planning.
-   Conduct competitor and market benchmarking to understand relative brand and category performance.
-   Analyse historical trends and develop forward-looking perspectives on market and consumer developments.
-   Translate complex datasets into clear business narratives, strategic insights, and recommendations.
-   Prepare executive-level presentations, dashboards, reports, and insight summaries for senior stakeholders.
-   Partner with Marketing, Sales, Category, Brand, Strategy, and Commercial teams to understand business questions and develop relevant analytical solutions.
-   Support brand performance reviews, category reviews, business planning, and strategic decision-making.
-   Develop frameworks and analytical approaches to answer complex consumer and market questions.
-   Validate data quality, investigate anomalies, and ensure analytical outputs are accurate and reliable.
-   Track key FMCG/CPG market indicators and emerging consumer trends.
-   Identify opportunities for growth through **category expansion, brand development, consumer segmentation, pricing, distribution, and portfolio optimisation**.
-   Communicate insights effectively to both analytical and non-technical stakeholders.
-   Contribute to building best practices for consumer and market intelligence across the organisation.

### WHAT MAKES YOU A GREAT FIT

-   **9+ years of experience** in consumer insights, market research, market intelligence, category analytics, or a related FMCG/CPG analytics function.
-   Strong hands-on expertise in **FMCG / CPG Consumer & Market Insights**.
-   Proven experience working with **syndicated data, consumer panel data, and market measurement datasets**.
-   Strong working knowledge of platforms such as **NielsenIQ, IRI Unify+, Kantar Worldpanel, GlobalData**, or equivalent market intelligence platforms.
-   Strong expertise in **brand and category analytics**, including market share, growth, penetration, pricing, distribution, and competitive analysis.
-   Good understanding of FMCG/CPG consumer behaviour, shopper dynamics, category structures, and market trends.
-   Ability to translate large and complex datasets into **clear, commercially relevant insights and recommendations**.
-   Strong analytical and problem-solving skills with excellent attention to detail.
-   Experience developing senior-management presentations, dashboards, and insight storytelling.
-   Strong stakeholder-management and communication skills with the ability to influence business decisions through data and insights.
-   Commercially minded approach with a strong understanding of how consumer and market insights translate into business growth.
-   Advanced proficiency in **Excel and PowerPoint**; experience with BI and analytics tools is an advantage.
-   Ability to manage multiple insight projects, priorities, and stakeholders independently.
-   Strong presentation and storytelling skills, with the ability to communicate analytical findings clearly to non-technical audiences.
-   Experience working with **global or multi-market FMCG/CPG businesses** will be an advantage.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/08992E8482/apply)

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