# Marketing Manager

> Weekday AI · Bengaluru, India · Full-time · Posted 2026-07-28

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of the Weekday's clients**

Min Experience: 3+ years

Location: Bengaluru  
JobType: full-time

We are looking for a **Marketing Executive** with **4+ years of experience** to independently manage day-to-day marketing operations and execute high-impact campaigns across digital channels. This role requires a hands-on marketing professional who can manage social media, CRM initiatives, marketing automation, and cross-functional campaign execution while ensuring seamless coordination across teams.

The ideal candidate is highly organized, execution-oriented, and comfortable working with marketing automation tools, campaign analytics, content creation, and stakeholder management to support customer acquisition, engagement, and retention.

## Requirements

### Key Responsibilities

### Marketing Campaign Execution

-   Plan, execute, and manage end-to-end marketing campaigns across multiple digital channels.
-   Coordinate campaign timelines, deliverables, and stakeholder communication to ensure timely execution.
-   Monitor campaign performance and recommend optimizations to improve marketing effectiveness.
-   Manage multiple concurrent campaigns while maintaining quality and meeting deadlines.

### Social Media Management

-   Develop and execute social media calendars across relevant platforms.
-   Create, publish, and optimize engaging content to increase brand awareness and audience engagement.
-   Monitor social media performance metrics and prepare regular performance reports.
-   Stay updated with industry trends and identify opportunities to improve social media presence.

### CRM & Marketing Automation

-   Manage CRM campaigns, including email marketing, WhatsApp communication journeys, and customer engagement workflows.
-   Build and optimize automated customer journeys to improve lead nurturing and customer retention.
-   Configure lead routing processes and ensure timely lead assignment across sales teams.
-   Maintain CRM data accuracy and support segmentation for targeted marketing campaigns.

### Performance & Analytics

-   Track campaign performance using marketing analytics and CRM reporting tools.
-   Analyze key marketing metrics including engagement, conversion rates, lead quality, and campaign ROI.
-   Generate actionable insights and recommend improvements based on campaign data.
-   Prepare regular marketing performance reports for internal stakeholders.

### Cross-Functional Collaboration

-   Work closely with sales, product, design, and content teams to execute integrated marketing initiatives.
-   Coordinate with internal stakeholders and external partners to ensure smooth campaign delivery.
-   Support user acquisition, customer engagement, and retention initiatives through effective marketing execution.

### Content & Project Management

-   Assist in creating marketing collateral, email content, social media creatives, and promotional materials.
-   Maintain marketing calendars and ensure all campaign assets are delivered on schedule.
-   Manage multiple priorities while maintaining strong attention to detail and execution quality.

### Required Qualifications

-   Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
-   4+ years of experience in marketing operations, digital marketing, or campaign management.
-   Proven experience managing end-to-end marketing campaigns.
-   Strong knowledge of social media marketing and content execution.
-   Hands-on experience with CRM platforms and marketing automation tools.
-   Experience managing email marketing campaigns, WhatsApp journeys, and lead routing workflows.
-   Strong project management, organizational, and stakeholder coordination skills.
-   Excellent written and verbal communication skills.
-   Strong analytical mindset with experience measuring and optimizing campaign performance.
-   Ability to manage multiple projects in a fast-paced environment.

### Preferred Qualifications

-   Experience with marketing automation platforms.
-   Knowledge of digital marketing analytics and campaign reporting.
-   Familiarity with customer lifecycle marketing and lead nurturing strategies.
-   Experience working with cross-functional teams in high-growth environments.
-   Exposure to performance marketing or customer engagement initiatives.

### Must-Have Skills

-   Marketing Management
-   Social Media Marketing
-   Campaign Management
-   CRM
-   Marketing Automation
-   Email Marketing
-   WhatsApp Journey Management
-   Lead Routing
-   Project Management
-   Stakeholder Management

### Good-to-Have Skills

-   Digital Marketing Analytics
-   Content Marketing
-   Customer Engagement
-   Marketing Operations
-   Performance Marketing
-   Campaign Reporting
-   Lead Nurturing
-   CRM Automation

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/0A95317F57/apply)

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