# Meta and Amazon Ads Specialist

> Weekday AI · Delhi, India · Full-time · Posted 2026-08-06

**Salary:** INR 800,000–1,500,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟴𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟱𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟴-𝟭𝟱 𝗟𝗣𝗔)

Experience: 4+ yrs

Location: Delhi, India

Job Type: Full-time

We are seeking a highly analytical and results-oriented **Performance Marketing Manager** to lead customer acquisition, revenue growth, and digital advertising performance across Meta and Amazon platforms. This role is ideal for professionals with deep expertise in scaling D2C and e-commerce brands through data-driven marketing strategies, campaign optimization, and performance analytics.

As a Performance Marketing Manager, you will own the end-to-end paid media strategy, managing large-scale advertising budgets while continuously optimizing campaign performance, customer acquisition costs, and return on ad spend. Working closely with leadership, creative teams, and cross-functional stakeholders, you will develop scalable growth strategies, experiment with new acquisition channels, and drive measurable business outcomes through continuous optimization and data-driven decision-making.

## Requirements

### Key Responsibilities

-   Develop, execute, and optimize high-performing paid advertising campaigns across **Meta (Facebook & Instagram)** and **Amazon Ads**.
-   Manage large-scale monthly advertising budgets while ensuring efficient allocation and maximum return on investment.
-   Monitor, analyze, and optimize campaign performance using key performance metrics such as **ROAS, CAC, CTR, CPC, CPM, Conversion Rate,** and **Customer Lifetime Value (LTV)**.
-   Design audience targeting strategies, conduct A/B testing, and identify opportunities to scale campaigns profitably.
-   Build and execute full-funnel acquisition strategies covering prospecting, retargeting, customer engagement, and retention.
-   Collaborate with creative, content, and design teams to develop high-converting ad creatives, landing pages, and campaign assets.
-   Analyze campaign performance, prepare detailed reports, and present actionable insights to business stakeholders and leadership.
-   Stay updated on advertising platform changes, attribution models, emerging trends, and performance marketing best practices.
-   Continuously improve campaign efficiency through experimentation, audience segmentation, bid optimization, and creative testing.
-   Support overall digital growth initiatives by identifying new customer acquisition opportunities and scalable marketing strategies.

### What Makes You a Great Fit

-   4+ years of hands-on experience managing **Meta Ads** and **Amazon Ads** for D2C or e-commerce businesses.
-   Proven experience managing large monthly advertising budgets with a strong focus on profitability and business growth.
-   Strong understanding of digital performance marketing metrics including **ROAS, CAC, LTV, CTR, CPM, CPC, attribution models,** and **conversion optimization**.
-   Demonstrated ability to scale paid campaigns while maintaining efficient customer acquisition costs and maximizing returns.
-   Strong analytical skills with experience interpreting campaign data and making data-driven optimization decisions.
-   Hands-on experience with tools such as **Google Analytics 4 (GA4), Meta Events Manager, Amazon Advertising Console, Shopify Analytics**, or similar marketing analytics platforms.
-   Excellent communication and stakeholder management skills with the ability to collaborate effectively across cross-functional teams.
-   Experience working with D2C, e-commerce, FMCG, beauty, skincare, personal care, lifestyle, or consumer brands is an advantage.
-   A proactive, experimentation-driven mindset with a passion for continuous learning, optimization, and measurable business growth.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/0F1B7AA77B/apply)

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