# performance marketing manager

> Weekday AI · Noida, India · Full-time · Posted 2026-07-15

**Salary:** INR 1,000,000–1,800,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of the Weekday's clients**

**Salary range: Rs 1000000 - Rs 1800000 (ie INR 10 - 18 LPA)**

Min Experience: 2+ years

Location: Noida, Uttar Pradesh, India, NCR  
JobType: full-time

We are looking for a results-oriented **Performance Marketing Manager** to lead and optimize data-driven digital marketing campaigns across multiple online channels. The ideal candidate should have strong expertise in **Performance Marketing**, with a proven track record of planning, executing, and scaling campaigns that drive customer acquisition, engagement, and revenue growth. You will work closely with cross-functional teams including creative, content, product, and analytics to develop high-performing campaigns while maximizing return on ad spend (ROAS).

This role is ideal for professionals who thrive in a fast-paced environment, enjoy analyzing campaign performance, and continuously experiment with new growth strategies to improve marketing effectiveness.

## Requirements

### Key Responsibilities

-   Plan, execute, and optimize performance marketing campaigns across multiple digital channels.
-   Develop acquisition strategies focused on increasing qualified leads, customer conversions, and revenue.
-   Monitor campaign performance using key metrics such as CTR, CPC, CPA, CAC, ROAS, and conversion rates.
-   Analyze marketing data to identify trends, opportunities, and areas for optimization.
-   Conduct A/B testing on creatives, landing pages, audience segments, and campaign structures to improve performance.
-   Collaborate with design and content teams to create compelling advertising creatives and messaging.
-   Manage campaign budgets efficiently while ensuring optimal allocation across channels.
-   Prepare detailed performance reports and present actionable insights to stakeholders.
-   Stay updated with industry trends, platform updates, and emerging digital marketing practices.
-   Work closely with product, sales, and business teams to align marketing initiatives with organizational goals.
-   Build audience segmentation strategies and implement remarketing campaigns to maximize customer lifetime value.
-   Ensure campaigns follow platform policies and industry best practices.

### Required Skills

### Must-Have Skills

-   Strong hands-on experience in **Performance Marketing**.
-   Expertise in campaign planning, execution, optimization, and budget management.
-   Deep understanding of digital marketing metrics and attribution models.
-   Experience with conversion tracking, analytics tools, and performance reporting.
-   Ability to interpret data and translate insights into actionable marketing strategies.
-   Strong analytical, problem-solving, and decision-making skills.
-   Excellent communication and stakeholder management abilities.

### Good-to-Have Skills

-   Experience running and optimizing **YouTube Ads** campaigns.
-   Hands-on expertise with **Meta Ads** (Facebook and Instagram Ads Manager).
-   Knowledge of **Digital Strategy** development and customer acquisition planning.
-   Familiarity with audience targeting, remarketing, and funnel optimization techniques.
-   Exposure to Google Analytics, Google Tag Manager, or similar marketing analytics platforms.
-   Understanding of landing page optimization and conversion rate optimization (CRO).

### Qualifications

-   Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
-   2–10 years of experience in performance marketing or digital marketing roles.
-   Certifications in Google Ads, Meta Blueprint, Google Analytics, or other digital marketing platforms are an added advantage.
-   Experience managing campaigns with measurable business outcomes across B2B or B2C environments.

### Preferred Candidate Profile

The ideal candidate is highly analytical, detail-oriented, and passionate about data-driven marketing. You should possess strong business acumen and the ability to balance creativity with performance optimization. A growth mindset, willingness to experiment, and the ability to adapt quickly to evolving digital platforms are essential for success in this role.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/138A8FD9F5/apply)

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