# Marketing Expert

> Weekday AI · United States (Remote) · Contract · Posted 2026-08-17

**Workplace:** remote

**Department:** AI Training

## Description

**This role is for one of our clients**

**Compensation: $80-$150 per hour**

### 1\. Role Overview

We are seeking experienced **marketing and advertising professionals** to contribute to a research initiative focused on evaluating how effectively advanced AI systems perform real-world marketing work.

In this role, you will use your professional marketing expertise to define what high-quality work looks like. Rather than simply producing marketing deliverables, you will create task-specific evaluation criteria, assess AI-generated and human work samples, and provide rigorous, well-reasoned written justifications for your assessments.

Your industry experience will help establish practical standards for evaluating marketing strategy, creative quality, brand thinking, messaging, and campaign development.

## Requirements

### 2\. Key Responsibilities

-   Develop precise, task-specific grading criteria for real-world marketing deliverables, including:

-   Creative briefs
-   Campaign concepts and presentations
-   Brand positioning and messaging frameworks
-   Advertising copy and scripts
-   Integrated marketing campaign plans
-   Client-ready presentations

-   Evaluate AI-generated and human-produced marketing work against defined criteria and provide detailed written justifications for each assessment.
-   Assess whether creative and strategic work effectively addresses the original brief, target audience, brand objectives, and business goals.
-   Apply consistent, evidence-based judgment to ensure evaluation results are reproducible and defensible.
-   Identify strengths, weaknesses, inconsistencies, and gaps in marketing strategies and creative outputs.
-   Incorporate structured feedback from senior reviewers and continuously refine evaluation frameworks.
-   Translate practical marketing judgment into clear, structured criteria that can be consistently applied across different projects and deliverables.

### 3\. Ideal Qualifications

-   **5+ years of professional experience** in marketing, advertising, brand strategy, or a closely related field.
-   Experience as a **Creative Director, Account Lead, Brand Strategist, Marketing Leader**, or similar professional.
-   Background at leading global creative agencies or in senior brand/marketing roles at established consumer-facing companies.
-   Strong understanding of the day-to-day marketing craft, including:

-   Developing and evaluating creative briefs
-   Campaign strategy and development across multiple channels
-   Brand positioning
-   Messaging strategy
-   Creative concept evaluation
-   Connecting creative work to business objectives

-   Ability to critically evaluate marketing work against a brief, target audience, brand strategy, and measurable business objective.
-   Exceptional written communication skills, with the ability to clearly explain why a marketing deliverable meets or falls short of professional standards.
-   Highly detail-oriented, consistent, and comfortable having professional judgment reviewed and calibrated against experienced peers.
-   Prior experience with **AI training, model evaluation, human-data projects, or AI-assisted workflows** is a strong plus.
-   Specialized experience in media planning, media buying, or marketing measurement is **not required** for this opportunity.

### 4\. Application Process

-   Submit your resume or relevant professional background to begin the application process.
-   Qualified candidates may be asked to complete a brief marketing assessment or provide additional information about their professional experience.
-   Selected candidates may be evaluated based on their ability to apply professional marketing judgment consistently and articulate their reasoning clearly.

### Contract and Payment Terms

-   You will be engaged as an independent contractor.
-   This is a fully remote opportunity with flexible scheduling.
-   Projects may be extended, shortened, or concluded early depending on project requirements and performance.
-   The engagement will not require access to confidential or proprietary information belonging to any employer, client, or institution.
-   Payments are made weekly based on services rendered through available payment platforms.
-   H-1B and STEM OPT candidates are not currently supported.

### Equal Employment Opportunity

We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/13B99E2D6D/apply)

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