# Social Media Marketer

> Weekday AI · Bengaluru, India · Full-time · Posted 2026-09-03

**Salary:** INR 700,000–1,000,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟳𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟳-𝟭𝟬 𝗟𝗣𝗔)

Experience: 1+ yrs

Location: Bangalore

Job Type: Full-time

We are looking for a creative and trend-savvy **Social Media & Influencer Marketing Executive** to help build and grow a fashion brand designed for **Gen Z women**, with a strong focus on individuality, self-expression, and contemporary culture.

The ideal candidate will have a strong understanding of Gen Z behaviour, fashion, social media trends, creators, and internet culture. You will play a hands-on role in building the brand's social presence, creating engaging short-form content, managing influencer collaborations, and developing an active online community.

## Requirements

### Key Responsibilities

-   Own and grow the brand's presence across **Instagram, YouTube Shorts, Snapchat, Pinterest, and emerging social platforms**.
-   Develop and execute a **Gen Z-focused social media strategy and content calendar**.
-   Create and coordinate engaging **Reels, Stories, posts, short-form videos, and other social content**.
-   Stay ahead of emerging **Gen Z trends, memes, creators, music, fashion movements, and internet culture**.
-   Identify and build relationships with relevant **fashion, lifestyle, and micro-influencers**.
-   Manage influencer campaigns end-to-end, including **creator identification, outreach, negotiations, briefing, content approvals, and performance tracking**.
-   Collaborate with creators and influencers to develop authentic, on-brand content.
-   Monitor social media performance, including **reach, engagement, conversions, and campaign ROI**.
-   Use performance insights to continuously optimise content and influencer campaigns.
-   Work closely with founders and creative teams to develop compelling brand stories and campaigns.
-   Build and nurture an engaged, active, and loyal online community.
-   Identify new social platforms, content formats, and creator opportunities that can strengthen brand visibility.
-   Support the development of a distinctive and culturally relevant fashion brand identity across social channels.

### What Makes You a Great Fit

-   **1–4 years of experience** in social media, influencer marketing, digital marketing, content, or a related field.
-   Strong understanding of **Gen Z culture, fashion, social media behaviour, and consumer trends**.
-   Hands-on experience managing **creators, influencers, influencer campaigns, or agencies**.
-   Strong copywriting, storytelling, communication, and content ideation skills.
-   Comfortable creating, editing, and coordinating **short-form video content**.
-   Excellent understanding of platforms such as **Instagram, YouTube Shorts, Snapchat, and Pinterest**.
-   Strong visual sense with a keen eye for **fashion, aesthetics, branding, and trends**.
-   Good organisational and project-management skills with the ability to manage multiple creator collaborations and campaigns.
-   Strong negotiation and relationship-management skills.
-   Data-driven mindset with an ability to understand social metrics and use insights to improve performance.
-   Highly tuned into emerging **creators, trends, memes, music, and internet culture**.
-   Ability to identify content that is authentic, relatable, culturally relevant, and shareable.
-   Passion for **fashion, social media, creator culture, and digital communities**.
-   Proactive, curious, and comfortable working in a fast-moving environment where experimentation and creativity are encouraged.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/174F928207/apply)

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