# Digital Marketing Manager - Health care or skin clinic

> Weekday AI · Delhi, India · Full-time · Posted 2026-07-24

**Salary:** INR 450,000–750,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of the Weekday's clients**

**Salary range: Rs 450000 - Rs 750000 (ie INR 4.5 - 7.5 LPA)**

Min Experience: 3+ years

Location: Delhi, Noida  
JobType: full-time

We are looking for a results-driven **Digital Marketing Manager** with 3–8 years of experience in the healthcare industry, preferably with skin clinics, dermatology centers, cosmetic clinics, or aesthetic healthcare brands. The ideal candidate should have hands-on expertise in planning, executing, and optimizing digital marketing campaigns that generate qualified leads, improve patient engagement, and strengthen brand visibility.

This role requires a strong understanding of performance marketing, especially **Google Ads** and **Meta Ads (Facebook & Instagram)**, along with the ability to manage end-to-end digital campaigns. The candidate should be analytical, creative, and capable of driving measurable growth through data-driven marketing strategies.

## Requirements

### **Key Responsibilities**

-   Plan, execute, and optimize digital marketing campaigns across Google Ads, Facebook, and Instagram to generate quality patient leads.
-   Develop and implement comprehensive digital marketing strategies aligned with business and revenue objectives.
-   Manage paid advertising campaigns, including Search, Display, Performance Max, YouTube, and Remarketing campaigns on Google Ads.
-   Create and optimize Meta Ads campaigns focused on lead generation, brand awareness, engagement, and patient acquisition.
-   Monitor campaign performance, analyze KPIs, and continuously improve ROI through A/B testing, audience segmentation, and bid optimization.
-   Collaborate with doctors, clinic managers, designers, and content teams to develop compelling marketing creatives and promotional campaigns.
-   Manage digital marketing budgets effectively while ensuring maximum return on advertising spend (ROAS).
-   Track website traffic, user behavior, and conversion metrics using Google Analytics, Google Tag Manager, and other analytics platforms.
-   Optimize landing pages and lead funnels to improve conversion rates.
-   Coordinate SEO initiatives to improve organic visibility and search rankings.
-   Plan social media campaigns, promotional offers, seasonal campaigns, and patient awareness initiatives.
-   Monitor competitor activities and identify emerging digital marketing trends within the healthcare and aesthetics industry.
-   Prepare detailed performance reports with actionable insights for management.

### **Required Skills**

-   Strong expertise in **Google Ads**, including Search, Display, Performance Max, YouTube Ads, and Remarketing.
-   Hands-on experience managing **Meta Ads (Facebook & Instagram Ads)** with successful lead generation campaigns.
-   Proven experience in **Digital Marketing** within healthcare, dermatology, skin clinics, cosmetic clinics, or aesthetic healthcare.
-   Strong understanding of conversion tracking, pixel implementation, Google Tag Manager, and Google Analytics.
-   Experience in campaign optimization, audience targeting, keyword research, and budget management.
-   Knowledge of landing page optimization and lead generation strategies.
-   Familiarity with SEO fundamentals, content marketing, and social media marketing.
-   Excellent analytical skills with the ability to interpret campaign data and improve performance.
-   Strong communication, collaboration, and project management abilities.
-   Ability to manage multiple campaigns simultaneously in a fast-paced environment.

### **Must-Have Skills**

-   Google Ads
-   Meta Ads
-   Digital Marketing

### **Preferred Qualifications**

-   Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
-   Google Ads and Meta Blueprint certifications are highly preferred.
-   Experience working with CRM systems and marketing automation tools will be an advantage.
-   Understanding of healthcare advertising guidelines and patient acquisition strategies is desirable.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/18DDC59EFA/apply)

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