# Performance Marketing Specialist

> Weekday AI · Mumbai, India · Full-time · Posted 2026-09-04

**Salary:** INR 900,000–1,500,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of Weekday’s clients  
Salary range: Rs 900000 - Rs 1500000 (ie INR 9 - 15 LPA)**

  
Min Experience: 3+ years  
Location: Mumbai  
JobType: full-time

We are looking for a data-driven Performance Marketing Specialist to plan, execute, and optimize paid marketing campaigns across digital platforms. The ideal candidate will have hands-on e-commerce experience, a strong grasp of performance metrics, and the ability to translate data into actionable growth strategies.

## Requirements

### **Key Responsibilities**

-   Plan, execute, and manage performance marketing campaigns across Google Ads, Meta Ads, and other relevant platforms (programmatic, marketplace ads, etc.)
-   Own end-to-end campaign lifecycle: budgeting, targeting, creative briefing, A/B testing, and optimization
-   Monitor and report on key performance metrics (ROAS, CAC, CTR, CPA, conversion rate) and translate insights into optimization strategies
-   Manage and optimize marketing spend across channels to maximize ROI
-   Collaborate with creative, product, and analytics teams to align campaigns with business goals
-   Conduct audience research, competitor analysis, and market trend tracking to inform campaign strategy
-   Own attribution modeling and work closely with analytics/tech teams on tracking and measurement accuracy
-   Manage marketplace advertising (Amazon Ads, Flipkart Ads, etc.) where applicable
-   Stay current with platform updates, algorithm changes, and industry best practices

### **Qualifications**

-   3–6 years of experience in performance marketing, with mandatory prior experience in e-commerce/D2C
-   Proven track record of managing significant ad budgets and driving measurable ROI
-   Hands-on expertise with Google Ads, Meta Ads Manager, and Google Analytics (GA4)
-   Strong analytical skills; comfort working with spreadsheets, dashboards, and attribution tools
-   Experience with marketplace advertising platforms (Amazon, Flipkart) is a plus
-   Familiarity with tools like Shopify, WooCommerce, or similar e-commerce platforms preferred
-   Strong communication skills and ability to work cross-functionally
-   Experience with marketing automation or CRM tools (Good to Have)
-   Exposure to conversion rate optimization (CRO) practices (Good to Have)
-   Basic understanding of SQL or data visualization tools (e.g., Looker, Power BI) (Good to Have)

### **Benefits & Perks**

-   Full ownership of a real, growing consumer brand – not a narrow function within one
-   Direct access to company leadership and real influence over brand direction from day one

### Must-have skills

Performance Marketing, E-commerce, Google Ads

### Good-to-have skills

Meta Ads Manage, rAnalytical Skills

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/1CA56CD979/apply)

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