# Marketing Operations Manager

> Weekday AI · Bengaluru, India · Full-time · Posted 2026-07-18

**Salary:** INR 100,000–100,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: ₹𝟭 𝗟𝗣𝗔

Experience: 3+ yrs

Location: Bengaluru, India

Job Type: Full-time

We are looking for an experienced **Marketing Operations Manager** to own and optimize the systems, processes, and data that power modern marketing operations. This role is ideal for someone with strong experience in **product-led SaaS (PLG)** environments who can independently manage marketing technology, campaign operations, lifecycle automation, and reporting. You will play a critical role in ensuring marketing systems remain accurate, scalable, and performance-driven while enabling cross-functional teams to make informed, data-backed decisions.

Working closely with Revenue Operations, Data, Sales, and Go-to-Market teams, you will oversee marketing automation platforms, attribution models, lifecycle campaigns, reporting frameworks, and system integrations. The ideal candidate thrives in a fast-paced environment, has exceptional attention to detail, and can operate with minimal supervision while continuously improving marketing efficiency and business outcomes.

## Requirements

### Key Responsibilities

-   Own and manage the marketing automation platform, including workflows, lifecycle automation, audience segmentation, forms, email campaigns, lists, data hygiene, and platform documentation.
-   Build, maintain, and optimize attribution models, UTM governance, and campaign tracking across CRM, marketing automation, and analytics platforms.
-   Design, execute, and monitor lifecycle marketing campaigns, nurture journeys, onboarding programs, and segmented email initiatives aligned with business goals.
-   Produce accurate weekly and monthly performance reports, dashboards, and marketing insights while ensuring high standards of data quality and integrity.
-   Configure, execute, and document A/B testing initiatives across email campaigns, landing pages, and marketing programs to improve engagement and conversion rates.
-   Manage marketing technology integrations, monitor system health, troubleshoot issues proactively, and maintain reliable documentation for all marketing operations processes.
-   Collaborate closely with Revenue Operations, Data, Engineering, and Go-to-Market teams to ensure seamless data flow, reporting consistency, and operational alignment.
-   Support product analytics initiatives by tracking user behavior, campaign performance, and emerging AI-driven marketing visibility metrics where applicable.
-   Continuously identify opportunities to automate workflows, improve operational efficiency, and optimize marketing processes.
-   Maintain comprehensive documentation to ensure scalable, repeatable, and well-governed marketing operations.

### What Makes You a Great Fit

-   5+ years of experience in **Marketing Operations**, preferably within a **Product-Led Growth (PLG) SaaS**environment.
-   Advanced hands-on expertise in **HubSpot administration**, marketing automation, workflow management, and lifecycle campaign execution.
-   Strong experience with **Salesforce**, attribution modeling, CRM management, and marketing performance tracking.
-   Proficiency in **SQL** and working with data warehouses to build reports, answer business questions, and validate marketing data independently.
-   Deep understanding of campaign attribution, UTM governance, multi-channel marketing measurement, and data quality best practices.
-   Experience managing marketing technology stacks, system integrations, email deliverability, and CRM synchronization.
-   Familiarity with product analytics platforms, experimentation frameworks, A/B testing methodologies, and performance optimization.
-   Excellent analytical, problem-solving, documentation, and cross-functional collaboration skills.
-   Strong written communication skills with the ability to work effectively in asynchronous, distributed teams.
-   Self-driven professional who can independently manage marketing operations, prioritize initiatives, and deliver reliable, high-quality outcomes with minimal supervision.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/2B87510F02/apply)

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