# Senior Manager - marketing > Weekday AI · Bengaluru, India · Full-time · Posted 2026-09-21 **Salary:** INR 2,500,000–3,500,000 **Workplace:** on_site **Department:** Weekday's Client via platform ## Description **This role is for one of Weekday’s clients Salary range: Rs 2500000 - Rs 3500000 (ie INR 25 - 35 LPA)** Min Experience: 5+ years Location: Bengaluru JobType: full-time We are looking for a highly driven **Senior Manager – Marketing** to own and scale the organization's customer acquisition engine end-to-end. This is a high-ownership, hands-on leadership role for a commercially minded marketing professional who can independently manage significant media budgets, build scalable acquisition systems, and drive measurable growth. The role will work closely with the Founder and cross-functional teams across Product, Creative, Data, and AI. You will be responsible for acquisition strategy and execution, while directly owning key growth metrics such as **CAC, ROAS, LTV, payback, activation, monetization, and retention**. This is not a traditional campaign-management role. The successful candidate will be expected to build a high-velocity, data-driven, automated, and scalable growth engine. ## Requirements Key Responsibilities ### Performance Marketing & Acquisition - Own the end-to-end customer acquisition strategy across paid and emerging digital channels. - Own acquisition, CAC, ROAS, LTV, payback, and growth targets. - Independently manage and allocate **₹2 Cr+ monthly media budgets**, with responsibility for scaling spend efficiently. - Develop and execute acquisition strategies across **Meta, Google/UAC, YouTube**, and emerging performance channels. - Continuously optimize audiences, creatives, messaging, bidding strategies, placements, and channel mix. - Identify opportunities to improve acquisition efficiency and scale high-performing campaigns. ### Growth & Funnel Optimization - Own the complete growth funnel from **acquisition → activation → monetization → retention**. - Analyze customer cohorts, attribution data, behavioural data, and funnel performance to identify growth opportunities. - Develop and execute experiments to improve conversion, engagement, retention, and customer lifetime value. - Evaluate channel and campaign performance based on unit economics and long-term customer value. - Build scalable systems and processes that make growth more measurable, predictable, and efficient. ### Creative Performance & Testing - Build and manage a high-velocity creative testing engine capable of producing and evaluating hundreds of creative variants. - Develop testing frameworks for creatives, messaging, formats, audiences, and value propositions. - Partner with Creative teams to generate performance-oriented content at scale. - Use performance data to identify winning creative patterns and systematically scale them. - Continuously test new creative concepts and customer communication strategies. ### Marketing Automation & Systems - Build automated acquisition workflows across paid media and supporting marketing channels. - Develop processes and systems that reduce manual intervention and improve campaign scalability. - Establish performance dashboards, reporting mechanisms, experimentation frameworks, and optimization processes. - Improve the measurability and efficiency of the overall acquisition ecosystem. ### Analytics & Performance Management - Use tools such as **AppsFlyer, Singular, product analytics platforms, SQL, and Google Sheets** to analyze marketing performance. - Track and interpret CAC, LTV, ROAS, payback periods, cohort performance, attribution, and funnel metrics. - Identify performance trends, diagnose issues, and take data-backed corrective actions. - Build clear performance reports and communicate insights to senior leadership. - Use customer and behavioural data to identify scalable growth levers. ### Cross-Functional Collaboration - Work closely with Product, Creative, Data, AI, and other business teams to drive sustainable growth. - Translate marketing insights into product and customer experience opportunities. - Collaborate with creative and product teams to improve acquisition, activation, monetization, and retention. - Align marketing strategy with broader business objectives and growth priorities. What We're Looking For - **5–8 years of experience** in performance marketing, growth marketing, user acquisition, or digital marketing for consumer technology or mobile-first products. - Proven experience independently managing **multi-crore monthly media budgets**. - Deep hands-on expertise across **Meta, Google/UAC, and YouTube**. - Strong understanding of **CAC, LTV, ROAS, payback, attribution, and cohort economics**. - Experience building automated acquisition workflows and scalable marketing systems. - Proven ability to create, test, optimize, and scale hundreds of creative variants. - Strong analytical skills with hands-on experience using **AppsFlyer/Singular, product analytics, SQL, and spreadsheets**. - Strong commercial mindset with the ability to connect marketing activity to business outcomes. - Highly autonomous and comfortable operating as a lead individual contributor. - Strong experimentation mindset with a focus on measurable outcomes. - Experience in **Consumer AI, faith-tech, astrology, or other personalization-led consumer products** is a strong advantage. Must-Have Skills - Performance Marketing - User Acquisition - Growth Marketing - Paid Media - Marketing Analytics Good-to-Have Skills - Meta Ads - Google Ads / UAC - YouTube Advertising - Cohort & LTV Analysis - Attribution & Analytics - Creative Testing - Marketing Automation ## Apply [Apply at Weekday AI](https://apply.workable.com/weekday-1/j/2EEAE027A7/apply) --- Powered by [Workable](https://www.workable.com)