# Performance Marketing Manager

> Weekday AI · Gurugram, India · Full-time · Posted 2026-08-27

**Salary:** From INR 2,000,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: ₹𝟮𝟬 𝗟𝗣𝗔

Experience: 4+ yrs

Location: Gurgaon, Haryana, India

Job Type: Full-time

As a Catalogue Performance Marketing Specialist, you will manage performance marketing campaigns across Meta's advertising ecosystem, with a strong focus on **product catalogues, dynamic product ads, audience targeting, retargeting, and conversion optimisation**.

You will work closely with creative, product, ecommerce, and business teams to translate commercial objectives into measurable paid-media strategies. The role requires a strong understanding of campaign performance, catalogue structures, customer journeys, and data-driven optimisation.

You will be expected to continuously test audiences, creatives, products, bidding strategies, and campaign structures to improve **ROAS, CAC, conversion rates, and overall revenue efficiency**.

## Requirements

### Key Responsibilities

-   Plan, launch, and manage **Meta Ads campaigns** across acquisition, retargeting, catalogue sales, and conversion objectives.
-   Manage and optimise **Meta product catalogues** and catalogue-based advertising campaigns.
-   Develop strategies for Dynamic Product Ads and personalised product retargeting.
-   Monitor campaign performance and optimise budgets, bids, audiences, placements, and campaign structures.
-   Analyse key performance metrics including **ROAS, CAC, CPA, CTR, CPC, conversion rate, and revenue**.
-   Develop audience strategies across prospecting, remarketing, lookalike, and high-intent customer segments.
-   Conduct structured A/B testing across creatives, audiences, messaging, products, and campaign formats.
-   Work with creative teams to develop high-performing ad concepts, formats, and product-focused creatives.
-   Identify underperforming products, campaigns, audiences, and catalogue segments and implement corrective actions.
-   Track campaign performance and prepare regular performance reports with actionable insights.
-   Collaborate with ecommerce, product, analytics, and business teams to align marketing activity with revenue objectives.
-   Monitor customer and product trends to identify opportunities for catalogue growth and campaign expansion.
-   Stay updated on changes to Meta Ads, catalogue advertising, attribution, tracking, and performance marketing best practices.
-   Continuously experiment with new campaign strategies and optimisation approaches to improve marketing efficiency.

### What Makes You a Great Fit

-   **4+ years of hands-on experience** in performance marketing, paid media, or digital advertising.
-   Strong practical expertise in **Meta Ads Manager** and campaign optimisation.
-   Proven experience managing **catalogue performance marketing, Dynamic Product Ads, and ecommerce campaigns**.
-   Strong understanding of Meta campaign structures, audience targeting, retargeting, lookalike audiences, and conversion campaigns.
-   Demonstrated ability to manage significant advertising budgets and deliver measurable business outcomes.
-   Strong analytical skills with the ability to interpret campaign data and convert insights into optimisation actions.
-   Excellent understanding of performance metrics such as **ROAS, CAC, CPA, CTR, CPC, and conversion rate**.
-   Experience working closely with creative teams to improve ad performance through systematic creative testing.
-   Strong understanding of ecommerce customer journeys and product-level performance.
-   Ability to independently manage campaigns, prioritise opportunities, and make data-driven decisions.
-   Strong problem-solving skills and a test-and-learn mindset.
-   Excellent communication and cross-functional collaboration skills.
-   Experience with analytics, tracking, attribution, and ecommerce platforms is an advantage.
-   A strong bias toward measurable outcomes, continuous experimentation, and scalable growth.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/363593E796/apply)

---
Powered by [Workable](https://www.workable.com)