# Copywriter

> Weekday AI · Mumbai, India · Full-time · Posted 2026-08-26

**Salary:** INR 1,000,000–1,600,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟲𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟬-𝟭𝟲 𝗟𝗣𝗔)

Experience: 2+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full-time

We are looking for a highly creative and experienced **Senior Copywriter** to own brand communication and develop compelling content across digital, advertising, campaigns, and brand touchpoints. This role is ideal for a strong storyteller who can combine strategic thinking with hands-on execution to build distinctive brand voices and memorable consumer communication.

## Requirements

### Key Responsibilities

-   Own brand copy and communication across **social media, campaigns, advertisements, websites, landing pages, product pages, and brand collaterals**.
-   Develop creative concepts, campaign ideas, narratives, and messaging aligned with brand strategy.
-   Lead **product and campaign naming, taglines, headlines, and key messaging**.
-   Translate strategic brand objectives into sharp, differentiated, and engaging communication.
-   Create compelling **short-form and long-form content** across relevant platforms and formats.
-   Maintain a consistent and distinctive brand voice across all consumer touchpoints.
-   Collaborate with Brand, Marketing, Design, and other cross-functional teams throughout the creative process.
-   Take creative ideas from concept development through final execution while maintaining high standards of quality.
-   Research cultural trends, consumer behaviour, social conversations, and emerging digital formats to generate fresh ideas.
-   Adapt communication for different audiences, platforms, campaigns, and customer journeys.
-   Review and refine copy to ensure clarity, originality, consistency, and strong storytelling.
-   Manage multiple creative projects and deadlines while maintaining attention to detail.
-   Provide creative guidance and mentorship to junior copywriters or creative resources when required.
-   Continuously explore new approaches to storytelling, brand communication, and content creation.

### What Makes You a Great Fit

-   **6+ years of experience** in copywriting, creative, brand communication, advertising, or a related field.
-   Exceptional **writing, storytelling, conceptualisation, and communication skills**.
-   Strong ability to develop creative ideas that are both strategically relevant and culturally engaging.
-   Proven experience building and maintaining a strong **brand voice and communication system**.
-   Excellent command of written English, grammar, tone, and narrative structure.
-   Strong understanding of **consumer communication, digital content, social media, and contemporary cultural trends**.
-   Ability to work independently and take complete ownership of creative projects.
-   Strong collaboration skills with experience working closely with brand, marketing, design, and other cross-functional teams.
-   Ability to balance strategic thinking with hands-on creative execution.
-   Strong attention to detail and commitment to delivering polished, high-quality work.
-   Comfortable working in a fast-paced environment with multiple priorities and deadlines.
-   Passion for **writing, ideas, storytelling, and brand building**, with a curiosity to continuously experiment and evolve.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/36FDE96256/apply)

---
Powered by [Workable](https://www.workable.com)