# Performance Marketing Executive

> Weekday AI · Kolkata, India · Full-time · Posted 2026-09-17

**Salary:** INR 100,000–250,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟮𝟱𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭-𝟮.𝟱 𝗟𝗣𝗔)

Experience: 1+ yrs

Location: Kolkata, West Bengal, India, West Bengal, India

Job Type: Full-time

We are looking for a results-oriented **Performance Marketing Executive** to plan, execute, monitor, and optimise paid digital marketing campaigns. The role is focused on driving measurable business outcomes through **paid advertising, lead generation, campaign optimisation, and data-driven decision-making**.

The ideal candidate will have hands-on experience with **Google Ads, Meta Ads, campaign analytics, audience targeting, and conversion tracking**, along with a strong understanding of performance marketing metrics and digital acquisition strategies.

## Requirements

Key Responsibilities

-   Plan, launch, manage, and optimise paid advertising campaigns across **Google Ads, Meta Ads, and other relevant platforms**.
-   Manage campaign budgets and optimise spending to improve **ROI, conversions, and lead generation**.
-   Monitor key performance metrics including **CPC, CPA, CTR, ROAS, conversion rates, and lead quality**.
-   Conduct keyword research, audience research, competitor analysis, and market research.
-   Develop and execute audience targeting and retargeting strategies.
-   Conduct **A/B testing** across creatives, audiences, ad copy, keywords, and landing pages.
-   Set up and monitor conversion tracking to ensure accurate campaign measurement.
-   Use **Google Analytics 4 and Google Tag Manager** to analyse user journeys and campaign performance.
-   Identify performance trends, campaign inefficiencies, and opportunities for optimisation.
-   Collaborate with creative and content teams to develop high-performing ad creatives and messaging.
-   Coordinate with relevant teams to improve landing pages and conversion journeys.
-   Prepare regular campaign performance reports and dashboards.
-   Provide actionable recommendations based on campaign data and business objectives.
-   Maintain accurate campaign records, budgets, reports, and performance trackers.
-   Stay updated with changes to advertising platforms, algorithms, targeting capabilities, and digital marketing trends.
-   Support broader **SEO, SEM, conversion optimisation, and digital acquisition** initiatives as required.

What Makes You a Great Fit

-   **1+ years of hands-on experience** in performance marketing, paid advertising, digital marketing, or a related role.
-   Strong practical experience with **Google Ads and Meta Ads Manager**.
-   Good understanding of paid search, paid social, lead generation, and campaign optimisation.
-   Working knowledge of **Google Analytics 4 and Google Tag Manager**.
-   Understanding of **SEO, SEM, conversion tracking, landing-page optimisation, and digital funnels**.
-   Strong analytical skills with the ability to interpret campaign data and identify optimisation opportunities.
-   Familiarity with performance metrics such as **CTR, CPC, CPA, ROAS, conversion rate, and cost per lead**.
-   Experience with **Excel or Google Sheets** for campaign reporting and analysis.
-   Strong understanding of audience targeting, keyword research, A/B testing, and retargeting.
-   Good communication and collaboration skills, with the ability to work effectively with creative and content teams.
-   Strong problem-solving skills and attention to detail.
-   Results-oriented approach with a focus on measurable campaign outcomes.
-   Proactive mindset with a willingness to experiment, learn, and continuously improve campaign performance.
-   Ability to take ownership of assigned campaigns and manage multiple priorities within deadlines.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/3D0950601C/apply)

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