# Senior Executive - Performance Marketing

> Weekday AI · Mumbai, India · Full-time · Posted 2026-09-10

**Salary:** INR 500,000–800,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of Weekday’s clients  
Salary range: Rs 500000 - Rs 800000 (ie INR 5 - 8 LPA)**

  
Min Experience: 1+ years  
Location: Mumbai, Maharashtra, India  
JobType: full-time

Develop strategies, oversee, and execute initiatives to increase paid media traffic. This role focuses on high-quality execution of Paid Search activities and Meta Ads for leading brands, requiring strong skills in Excel, project management, proactive communication, and a drive for continuous learning in digital marketing.

## Requirements

**Key Responsibilities**

-   Lead strategy, performance, and account management across key digital channels (Search, Social, Programmatic) for clients.
-   Manage the full client lifecycle, from acquisition and onboarding to daily Digital Ad Operations and account performance.
-   Provide expert advice, strategic thinking, and guidance to clients on all digital campaigns and delivery.
-   Perform keyword research, creative analysis, ad copy writing, and campaign structuring based on business goals.
-   Conduct creative and audience analysis, including A/B tests to develop winning strategies.
-   Effectively manage various client accounts and budgeting requirements, optimizing for Return on Ad Spends.
-   Perform scheduled data analytics and interpretation exercises using Excel and proprietary tools.
-   Communicate proactively and manage time effectively.
-   Provide strategic insights on landing pages and ad creatives for clients.
-   Build, monitor, and maintain digital advertising budgets and track success metrics.
-   Ensure quality and timely deliverables for client requests.
-   Support QBRs (Quarterly Business Reviews) with the team/Account manager, including data support and QA.

**Qualifications**

-   1-2 years of paid media experience, including search marketing and social media.
-   Bachelor's Degree or above in Science or Engineering.
-   Possess strong analytical skills for marketing data, as well as innate curiosity and aptitude.
-   Excellent written and spoken English is a must.
-   Familiarity with Google Ads, Meta Ads, and Google Analytics.
-   Proficiency in Excel and PowerPoint.
-   Google Analytics, Google AdWords, and Meta Ads certifications are a plus.

**Benefits & Perks**

-   Opportunity to work closely with the leadership team in a trend-setting organization.
-   Opportunity to grow with the company as part of its early core team.
-   Work amongst some of the most free thinkers and driven professionals.

Must-have skills

Digital Marketing, Performance Marketing, Paid Media Advertising

Good-to-have skills

Google AdsMeta Ads

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/40CE10A758/apply)

---
Powered by [Workable](https://www.workable.com)