# Manager - Campaign Operations

> Weekday AI · Mumbai, India · Full-time · Posted 2026-08-07

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of the Weekday's clients**

Min Experience: 5+ years

Location: India, Mumbai  
JobType: full-time

We are looking for an experienced and results-driven **Manager – Campaign Operations** to lead the planning, execution, optimization, and monitoring of customer engagement campaigns across multiple channels. The ideal candidate will have **5–9 years of experience** in campaign management, CRM operations, lifecycle marketing, or digital marketing, with strong hands-on expertise in **ERP/CRM platforms and CleverTap**.

The role requires a combination of operational excellence, analytical thinking, customer-centricity, and cross-functional collaboration. You will be responsible for ensuring campaigns are executed accurately and efficiently while continuously improving engagement, retention, conversion, and customer lifetime value.

## Requirements

### Key Responsibilities

-   Own end-to-end campaign operations, including campaign planning, audience segmentation, execution, monitoring, reporting, and optimization.
-   Manage and execute campaigns using **CleverTap**, leveraging customer data, behavioral insights, segmentation, journeys, triggers, and automation capabilities.
-   Work extensively with **ERP/CRM systems** to manage customer data, campaign workflows, lead/customer journeys, and engagement activities.
-   Build and manage targeted customer segments based on demographics, behavior, transaction history, engagement patterns, lifecycle stages, and other relevant attributes.
-   Develop and execute personalized campaigns across channels such as push notifications, email, SMS, WhatsApp, in-app messaging, and other digital touchpoints.
-   Coordinate with Marketing, Product, Sales, Analytics, Technology, and Customer Success teams to ensure seamless campaign execution.
-   Establish campaign calendars, execution processes, quality checks, and operational workflows to ensure timely delivery.
-   Monitor campaign performance and analyze key metrics such as open rates, click-through rates, conversions, engagement, retention, churn, and revenue contribution.
-   Conduct **A/B testing and experimentation** to identify opportunities for improving campaign performance and customer engagement.
-   Identify operational gaps, campaign delivery issues, data inconsistencies, and process bottlenecks, and implement corrective measures.
-   Develop regular campaign performance reports and provide actionable insights to stakeholders and leadership.
-   Ensure data accuracy, campaign governance, audience hygiene, and adherence to internal processes and communication guidelines.
-   Continuously evaluate campaign automation opportunities to improve scalability and operational efficiency.

### Must-Have Skills

-   **5–9 years of experience** in Campaign Operations, CRM, Lifecycle Marketing, Digital Marketing, Customer Engagement, or a related field.
-   Strong hands-on experience with **ERP/CRM platforms** and customer lifecycle management.
-   Practical expertise in **CleverTap**, including segmentation, campaign creation, journeys, automation, triggers, personalization, and performance analysis.
-   Strong understanding of customer data, audience segmentation, campaign workflows, and marketing automation.
-   Excellent analytical and problem-solving skills with the ability to translate campaign data into actionable insights.
-   Strong project management and stakeholder coordination abilities.
-   Excellent written and verbal communication skills.

### Good-to-Have Skills

-   Knowledge of **retention strategies** and lifecycle/customer engagement programs.
-   Understanding of **customer acquisition** strategies and conversion funnels.
-   Exposure to **digital marketing** channels, performance marketing, and omnichannel customer engagement.
-   Experience with campaign analytics, experimentation, personalization, and customer journey optimization.
-   Familiarity with SQL, BI/reporting tools, or marketing analytics platforms is an advantage.

### Education

Bachelor’s degree in Marketing, Business Administration, Communications, Technology, or a related discipline. A postgraduate qualification in Marketing, Business, or a related field will be an added advantage.

### Ideal Candidate

The ideal candidate is highly organized, data-driven, and customer-focused, with strong attention to detail and a proven ability to manage multiple campaigns simultaneously. You should be comfortable working in a fast-paced environment, taking ownership of campaign operations, and using technology and data to deliver measurable improvements in customer engagement, retention, and business growth.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/431BFBF43F/apply)

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