# Senior Performance Marketing Associate

> Weekday AI · Bengaluru, India · Full-time · Posted 2026-11-04

**Salary:** INR 100,000–1,200,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of Weekday’s clients  
Salary range: Rs 100000 - Rs 1200000 (ie INR 1 - 12 LPA)**

  
Min Experience: 2+ years  
Location: Bengaluru, Karnataka, India  
JobType: full-time

We are looking for a results-driven Senior Performance Marketing Associate to manage and optimize paid media campaigns across Meta and Google. This role offers significant ownership of campaign budgets, performance targets, and business outcomes in a fast-paced startup environment.

The ideal candidate will have hands-on experience managing performance marketing campaigns, driving customer acquisition, optimizing return on advertising spend, and implementing data-driven growth strategies. You will be responsible for end-to-end campaign execution, funnel optimization, creative testing, performance tracking, and reporting.

This is a high-accountability role that requires strong analytical skills, attention to detail, independent decision-making, and the ability to deliver measurable results.

## Requirements

## Key Responsibilities

### 1\. Paid Media Campaign Management

-   Own end-to-end campaign performance across Meta Ads and Google Ads.
-   Manage campaigns across Meta formats, including Advantage+ Shopping Campaigns (ASC), Sales, Awareness, and Catalog campaigns.
-   Execute Google Ads campaigns across Search, Shopping, Performance Max (PMax), YouTube, and Display.
-   Manage assigned advertising budgets and work towards defined Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC) targets.
-   Monitor campaign performance and ensure efficient budget utilization.

### 2\. Funnel Strategy and Optimization

-   Develop and manage full-funnel marketing strategies across Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF).
-   Perform daily campaign optimization to improve conversion rates and acquisition efficiency.
-   Identify and address frequency issues, audience saturation, and creative fatigue at an early stage.
-   Continuously optimize targeting, bidding strategies, placements, and campaign structures.

### 3\. Testing and Performance Improvement

-   Develop and maintain a structured testing roadmap covering creatives, audiences, bidding strategies, and landing pages.
-   Conduct systematic experiments to identify high-performing campaign combinations.
-   Scale successful campaigns quickly and discontinue underperforming initiatives.
-   Document test results, insights, and learnings to improve future campaign performance.

### 4\. Creative Collaboration

-   Work closely with creative teams to develop data-backed campaign briefs.
-   Share performance insights and recommendations to improve ad creatives and messaging.
-   Identify creative opportunities based on audience behaviour, campaign trends, and performance data.

### 5\. Reporting, Analytics and Tracking

-   Prepare insight-driven daily, weekly, and monthly performance reports.
-   Track key metrics, including CAC, ROAS, Conversion Rate (CVR), and Average Order Value (AOV).
-   Reconcile advertising platform data with Shopify performance data.
-   Manage UTM parameters and maintain accurate campaign tracking.
-   Identify performance trends, risks, and opportunities through data analysis.

### 6\. Campaign Execution and Quality Control

-   Ensure accurate campaign setup, implementation, and quality assurance.
-   Maintain error-free execution during regular campaigns and major sale periods.
-   Document significant campaign changes, optimizations, and restructuring decisions.
-   Proactively communicate performance risks and provide actionable recovery plans.

## Required Qualifications

-   Minimum 2 years of hands-on experience managing Meta Ads and Google Ads campaigns with meaningful advertising budgets.
-   Experience working with a Direct-to-Consumer (D2C) brand or performance marketing agency is strongly preferred.
-   Strong understanding of full-funnel marketing, paid media strategy, attribution, and campaign optimization.
-   Proficiency in Google Analytics 4 (GA4), Microsoft Excel, and Google Sheets.
-   Familiarity with Shopify is an added advantage.
-   Strong analytical, problem-solving, and decision-making skills.
-   Structured, detail-oriented, and comfortable working under pressure.
-   Ability to take ownership of campaign outcomes and communicate performance updates proactively.

## Must-Have Skills

-   Meta Ads
-   Google Ads
-   Google Analytics 4 (GA4)
-   Performance Marketing
-   Paid Media Management
-   Campaign Optimization
-   Funnel Strategy
-   ROAS and CAC Optimization

## Good-to-Have Skills

-   Shopify
-   D2C Marketing
-   Creative Testing
-   Attribution and Analytics
-   Reddit Ads
-   TikTok Ads
-   Snapchat Ads
-   Criteo
-   OTT Advertising

## Preferred Experience

-   Experience scaling D2C brands through major promotional and sale periods.
-   Exposure to skincare, beauty, wellness, or other consumer-focused industries.
-   Experience managing high-budget paid media campaigns and driving measurable customer acquisition growth.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/470402ED1A/apply)

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