# Associate Director / Director - Communications

> Weekday AI · Mumbai, India · Full-time · Posted 2026-05-06

**Salary:** INR 2,000,000–2,500,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of the Weekday's clients**

**Salary range: Rs 2000000 - Rs 2500000 (ie INR 20 - 25 LPA)  
  
**Min Experience: 10 years

Location: Mumbai

JobType: full-time

We are seeking a strategic and mission-driven communications leader to design and execute a comprehensive communications roadmap during a critical phase of organizational scale-up. This role will be instrumental in shaping brand narrative, strengthening stakeholder engagement, and driving large-scale awareness initiatives focused on prevention, education, and systemic change. The position requires a strong blend of strategy, storytelling, digital leadership, and ethical communication practices.

## Requirements

**Key Objectives:**

-   Lead communications strategy to support a shift from direct program delivery to a multi-state, government-led multiplier model
-   Amplify awareness initiatives aimed at reaching millions of children and families through Personal Safety Education (PSE)
-   Build compelling narratives for government stakeholders, institutional donors, and global partners
-   Establish scalable systems, processes, and teams to support long-term communication goals

**Key Responsibilities:**

**Communications Strategy & Brand Leadership**

-   Develop and execute a clear, mission-aligned communications strategy
-   Create tailored messaging for government bodies, education departments, and implementation partners
-   Establish a consistent brand voice that balances empathy, credibility, and advocacy across all channels

**Digital & Creative Leadership**

-   Design and oversee a robust digital ecosystem across web, social media, and emerging platforms
-   Ensure strong audience engagement while safeguarding institutional reputation

**Media, Visibility & Thought Leadership**

-   Drive media relations, build journalist networks, and enhance organizational visibility
-   Identify and secure speaking opportunities, conferences, and sector platforms
-   Lead development of high-impact communication assets such as reports, campaigns, and announcements

**Campaigns & Events**

-   Conceptualize and execute large-scale awareness campaigns aligned with organizational goals
-   Lead communication strategies for fundraising initiatives, events, and public engagement drives

**Ethical & Sensitive Communications Leadership**

-   Manage communications around sensitive topics with a trauma-informed and ethical approach
-   Ensure confidentiality, informed consent, and dignity in all storytelling and public messaging
-   Handle crisis communications with maturity and responsibility

**Donor & Stakeholder Communications**

-   Build strong, consistent communication journeys for donors and institutional partners
-   Translate complex program data into compelling impact narratives
-   Strengthen long-term engagement with funders through strategic storytelling

**Leadership & Team Management**

-   Build, mentor, and lead a high-performing communications team across PR, digital, and creative functions
-   Manage external agencies and partnerships effectively
-   Oversee communications budgets and allocate resources for maximum impact

**Key Challenges:**

-   Navigating the ethical and reputational complexities of communicating on sensitive social issues
-   Balancing large-scale visibility with responsible, survivor-centric storytelling

**Required Skills & Competencies:**

-   Strong strategic planning and execution capabilities in communications
-   Excellent writing and storytelling skills with the ability to simplify complex narratives
-   Proven expertise in media relations, brand building, and digital communication
-   Strong stakeholder management and relationship-building skills
-   Data-driven mindset with experience in tracking communication KPIs and impact
-   Proficiency in digital tools, social media platforms, and content management systems
-   Strong communication skills in English; proficiency in Hindi or other regional languages is an advantage

**Qualifications & Experience:**

-   Master’s degree in Mass Communication, Media Studies, Journalism, Public Relations, or a related field
-   10–12 years of progressive experience in communications, including at least 5 years in a leadership role
-   Experience in the development sector preferred; candidates from public health, gender, mental health, or journalism backgrounds are also encouraged to apply
-   Demonstrated expertise in content strategy, crisis communication, donor engagement, and media outreach

**Why This Role:**

-   Opportunity to lead communications at scale and create meaningful social impact
-   High-visibility leadership role with direct influence on strategy and growth
-   Chance to build systems, narratives, and campaigns that reach millions and drive lasting change

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/4BAB8EFE9F/apply)

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