# Marketing Manager

> Weekday AI · Delhi, India · Full-time · Posted 2026-10-15

**Salary:** INR 1,200,000–1,800,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟮𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟴𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟮-𝟭𝟴 𝗟𝗣𝗔)

Experience: 4+ yrs

Location: Delhi, India

We are looking for a creative and strategically minded **Brand & Marketing Manager** to shape brand positioning, develop compelling marketing campaigns, and strengthen brand presence for a premium consumer brand. This role combines **brand strategy, consumer insights, content development, creative direction, and marketing execution**.

The ideal candidate will bring strong marketing fundamentals, a refined design sensibility, and a structured approach to turning ideas into effective campaigns. You should understand consumer behaviour, recognise emerging cultural trends, and know how to translate insights into relevant brand stories and engaging content.

## Requirements

Key Responsibilities

-   Develop and execute brand and marketing strategies aligned with business objectives and brand positioning.
-   Translate consumer insights, market research, competitor activity, and emerging trends into actionable marketing initiatives.
-   Develop creative campaign concepts, content strategies, and brand storytelling approaches for relevant marketing channels.
-   Define and maintain consistency in brand messaging, tone of voice, visual identity, and creative direction.
-   Guide the development and evaluation of marketing content, campaign creatives, and brand communication materials.
-   Collaborate with design and content teams to produce high-quality, engaging, and brand-aligned creative assets.
-   Incorporate customer feedback and insights from support interactions into marketing strategies and communication.
-   Plan, coordinate, and execute marketing campaigns from initial concept through delivery and performance review.
-   Identify opportunities to improve brand awareness, customer engagement, product consideration, and customer loyalty.
-   Monitor consumer behaviour, pop culture, lifestyle trends, and relevant market developments to inform creative decisions.
-   Work with cross-functional teams to ensure consistent messaging across campaigns and customer touchpoints.
-   Establish structured marketing workflows, campaign calendars, timelines, and execution processes.
-   Evaluate campaign performance and use relevant insights to improve future marketing initiatives.
-   Maintain a strong understanding of the competitive landscape and identify opportunities for brand differentiation.

What Makes You a Great Fit

-   **4+ years of experience** in brand marketing, marketing strategy, content strategy, or a related field.
-   Strong understanding of brand positioning, consumer behaviour, marketing fundamentals, and campaign development.
-   Demonstrated ability to translate market insights and consumer needs into compelling marketing ideas.
-   Strong creative judgement and a well-developed design sensibility, with the ability to evaluate visual and written content.
-   Experience developing brand narratives, campaign concepts, content strategies, or integrated marketing initiatives.
-   A structured and analytical approach to solving marketing problems and executing ideas.
-   Awareness of pop culture, emerging trends, consumer preferences, and changing market dynamics.
-   Strong communication, storytelling, presentation, and stakeholder-management skills.
-   Ability to manage multiple marketing initiatives, priorities, and deadlines effectively.
-   A proactive mindset with strong ownership and attention to detail.
-   Experience with **D2C, premium consumer, home, kitchen, cookware, or lifestyle brands** is an advantage.
-   A portfolio demonstrating brand strategy, campaign development, creative direction, or content strategy work is highly desirable.
-   Ability to balance strategic thinking, creative development, and hands-on marketing execution in an in-office environment.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/5D72B5646C/apply)

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