# Brand Executive

> Weekday AI · Bengaluru, India · Full-time · Posted 2026-10-28

**Salary:** INR 100,000–1,200,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of Weekday’s clients  
Salary range: Rs 100000 - Rs 1200000 (ie INR 1 - 12 LPA)**

  
Min Experience: 2+ years  
Location: Bengaluru  
JobType: full-time

We are looking for a creative and detail-oriented **Brand Executive** to drive integrated brand communication for premium jewellery categories, including High Value Studded (HVS) and Solitaire. The role involves planning and executing 360° marketing campaigns from brief development and creative ideation to asset creation, launch, and amplification across multiple consumer touchpoints.

The Brand Executive will also lead category-specific communication across online and offline channels, building strong brand awareness and ensuring a consistent, premium brand identity. This role requires a combination of strategic brand thinking, creative appreciation, project management, and stakeholder coordination, along with the ability to manage multiple campaigns and agency partners in a fast-paced environment.

## Requirements

## Roles & Responsibilities

-   Drive end-to-end execution of integrated 360° marketing campaigns, from brief development and creative ideation to asset production, launch, and amplification.
-   Collaborate with creative agencies to develop compelling campaign concepts, communication platforms, and channel-specific creative assets.
-   Ensure consistent brand messaging and premium positioning across ATL and BTL channels, including television, digital, social media, outdoor, print, websites, CRM, retail, visual merchandising, and other consumer touchpoints.
-   Lead category communication across online and offline platforms, including campaign planning, creative development, and execution.
-   Work closely with internal teams to translate business objectives, product priorities, and category strategies into effective consumer-facing communication.
-   Manage campaign calendars, creative asset trackers, timelines, approvals, and execution across multiple stakeholders.
-   Coordinate with media and digital marketing teams to align creative communication with media strategies and channel requirements.
-   Monitor campaign performance, analyse outcomes, and identify insights to improve future marketing initiatives.
-   Maintain adherence to brand guidelines, creative quality standards, and premium brand positioning across all communication.
-   Manage multiple projects and agency relationships while ensuring timely delivery and effective execution.

## Stakeholder Management

**Internal Stakeholders:** Merchandising, Retail, Design, Visual Merchandising, Media, Website/E-commerce, CRM, BTL, and Social Media teams.

**External Stakeholders:** Creative agencies, social media agencies, digital media agencies, and production partners.

## Requirements & Qualifications

-   2–5 years of experience in brand management, integrated marketing, advertising, or consumer marketing.
-   Experience working with premium, luxury, retail, jewellery, fashion, beauty, or lifestyle brands is preferred.
-   Strong understanding of integrated marketing communication across ATL, BTL, digital, and offline channels.
-   Excellent creative appreciation and the ability to develop, assess, and refine consumer-facing communication.
-   Strong project management and stakeholder coordination skills, with excellent attention to detail.
-   Ability to manage multiple campaigns, agency partners, competing priorities, and tight deadlines.
-   Strong written and verbal communication, presentation, and interpersonal skills.
-   Commercial awareness and an understanding of how brand communication contributes to business objectives.
-   A keen interest in brands, consumer behaviour, emerging trends, design, and premium storytelling.

## Must-Have Skills

-   Integrated Marketing
-   ATL Marketing
-   BTL Marketing

## Good-to-Have Skills

-   Premium Brand Communication
-   360-Degree Marketing
-   Digital Marketing

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/6641FF25E5/apply)

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