# Graphic Designer - Brand & Social

> Weekday AI · Bengaluru, India · Full-time · Posted 2026-07-21

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of the Weekday's clients**

Min Experience: 2+ years

Location: Bengaluru, Karnataka, India

JobType: full-time

You will be the visual voice of the brand from launch. This is an end-to-end design role spanning brand, marketing, social media, and product catalogue design.

If you want to own a brand's visual identity rather than execute someone else's design system, this role is for you. You'll work directly with the founders and have a significant impact on how the brand is perceived.

## Requirements

### **What You'll Do**

-   Design social media creatives, ad creatives, and campaign assets across Instagram, Meta Ads, and other marketing channels.
-   Create and edit product catalogue imagery for our app and marketplaces, including retouching, color correction, and layout design.
-   Design brand collaterals such as banners, packaging, print materials, presentations, and in-store/office branding.
-   Build and maintain a consistent visual identity across every customer touchpoint.
-   Collaborate closely with the marketing and catalogue teams to deliver high-quality designs at a fast pace.

### **Must-Have Skills**

-   Creative mindset with the ability to think outside the box.
-   Strong portfolio showcasing both:

-   Social media and marketing creatives.
-   Product/catalogue design.

-   Expert proficiency in Adobe Photoshop and Illustrator.
-   Working knowledge of Figma.
-   Strong apparel retouching and color-correction skills.
-   Ability to work quickly and independently, producing multiple high-quality assets every day.
-   Prior experience designing for a fashion, lifestyle, or D2C consumer brand is preferred.

### **You Are Not a Fit If**

-   Your portfolio is primarily focused on UI/UX, logo design, or corporate presentation design.
-   You have little or no experience designing for consumer brands, especially social media or e-commerce.

### **Screening Criteria (Mandatory)**

-   **Startup experience is a must-have.**
-   Candidates should be **immediate joiners or have a notice period of 30 days or less.**
-   Candidates must be able to clearly explain the rationale behind the design decisions in their portfolio.

### **Portfolio Evaluation**

During portfolio reviews, assess not only the quality of the work but also the candidate's design thinking.

For example:

-   If they have designed creatives for two dresses at different price points, ask how and why the designs differ.
-   Probe their understanding of visual hierarchy, branding, target audience, positioning, pricing perception, and communication.
-   Look for thoughtful reasoning behind typography, colors, layouts, imagery, and overall creative direction—not just proficiency with design tools.

### Must-have skills

Figma, Photoshop, E-commerce

### Good-to-have skills

Adobe Illustrator, fashion, Retouching

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/683323EA09/apply)

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