# Lead Analyst - Marketplace Advertising

> Weekday AI · Mumbai, India · Full-time · Posted 2026-09-28

**Salary:** INR 1,000,000–1,500,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟱𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟬-𝟭𝟱 𝗟𝗣𝗔)

Experience: 3+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full-time

We are looking for an experienced **Lead Analyst – Marketplace Advertising & Growth** to manage a portfolio of client accounts while leading a team of marketplace advertising professionals. The role combines **marketplace strategy, performance advertising, client management, team leadership, budget ownership, and growth planning** across India's leading ecommerce and quick-commerce platforms.

The ideal candidate will have strong hands-on expertise in **Amazon Ads**, along with experience across Flipkart, Myntra, Nykaa, and quick-commerce platforms. You will be responsible for translating marketplace and advertising data into actionable strategies that improve revenue, efficiency, visibility, and return on advertising spend.

## Requirements

Key Responsibilities

-   Develop and execute marketplace advertising strategies across **Amazon, Flipkart, Myntra, Nykaa, and quick-commerce platforms**.
-   Manage and optimise Amazon Ads campaigns with a focus on revenue growth, efficiency, and ROAS.
-   Identify opportunities to scale marketplace performance while maintaining advertising efficiency.
-   Lead, mentor, and develop a team of **3–6 analysts/media buyers**.
-   Allocate accounts and ensure day-to-day campaign execution aligns with client objectives.
-   Own client relationships and serve as a primary point of contact for marketplace performance.
-   Conduct regular performance reviews and translate data into clear growth strategies and action plans.
-   Plan and manage monthly advertising budgets, revenue targets, and **ROAS goals**.
-   Analyse marketplace performance to identify trends, gaps, and opportunities for improvement.
-   Prepare accounts for major seasonal periods, promotional campaigns, and marketplace sale events.
-   Use category benchmarks, organic-share drivers, conversion rates, and market insights to develop marketplace strategies.
-   Identify opportunities to improve **conversion rate, organic visibility, advertising efficiency, and overall marketplace growth**.
-   Conduct market and category research to support account strategy and business planning.
-   Collaborate with Strategy and Business Development teams on pitches and prospective client discussions.
-   Provide marketplace expertise and performance insights during new-business conversations.
-   Monitor team performance and ensure consistent quality, execution, and delivery across assigned accounts.
-   Stay updated on marketplace advertising trends, platform developments, consumer behaviour, and emerging quick-commerce opportunities.

What Makes You a Great Fit

-   **3+ years of hands-on marketplace advertising experience** working with Indian brands.
-   Strong practical expertise in **Amazon Ads** and marketplace performance marketing.
-   Working experience with **Flipkart, Myntra, Nykaa**, and quick-commerce platforms such as Blinkit, Zepto, or Swiggy Instamart.
-   At least **1 year of experience managing a team of 3+ people**.
-   Proven experience managing and optimising **large advertising budgets**.
-   Strong understanding of marketplace revenue, ROAS, campaign efficiency, and performance optimisation.
-   Good understanding of **organic-share drivers, conversion rate optimisation, seasonal planning, category benchmarking, and market research**.
-   Strong analytical ability with a habit of using data and first-principles thinking to solve marketplace growth challenges.
-   Excellent client-management and relationship-building skills.
-   Clear, confident written and verbal communication skills.
-   Strong leadership, mentoring, delegation, and team-management capabilities.
-   Ability to balance strategic thinking with hands-on campaign execution.
-   Strong commercial awareness and understanding of ecommerce and marketplace business models.
-   Experience with **Google Ads and Meta campaigns** is an advantage.
-   Engineering or **MBA background** is an advantage.
-   Highly organised, proactive, detail-oriented, and comfortable managing multiple accounts and priorities.
-   Ability to work effectively in a fast-paced environment with ambitious growth and performance objectives.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/6DD18B0FF2/apply)

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