# CRM Marketing Executive

> Weekday AI · Delhi, India · Full-time · Posted 2026-09-25

**Salary:** INR 100,000–300,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟯𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭-𝟯 𝗟𝗣𝗔)

Experience: 1+ yrs

Location: Delhi, India

Job Type: Full-time

As a CRM Marketing Executive, you will manage day-to-day CRM campaign execution, audience segmentation, customer journeys, and campaign performance monitoring. You will work closely with **Marketing, Performance Marketing, Product, Design, and Content teams** to ensure campaigns are aligned with business objectives and customer needs.

You will also support the development of automated lifecycle journeys such as welcome campaigns, abandoned-cart reminders, reactivation campaigns, and other engagement initiatives. The role requires strong execution skills, attention to detail, familiarity with CRM platforms, and an analytical approach to improving campaign performance.

## Requirements

Key Responsibilities

-   Plan, execute, and manage CRM campaigns across **WhatsApp, Email, SMS, and Push Notifications**.
-   Create and maintain customer audience segments based on **user behavior, lifecycle stage, engagement, and other relevant attributes**.
-   Set up and manage automated customer journeys, including welcome flows, abandoned-cart campaigns, reactivation journeys, and retention initiatives.
-   Coordinate with Design and Content teams to develop campaign creatives, messaging, and copy.
-   Monitor campaign performance using metrics such as **open rates, click-through rates, engagement, conversions, and retention**.
-   Analyse campaign results and identify opportunities to improve targeting, messaging, timing, and overall campaign effectiveness.
-   Maintain CRM data quality, audience lists, customer records, and campaign hygiene.
-   Work closely with Performance Marketing and Product teams to align CRM initiatives with broader marketing and business objectives.
-   Support customer lifecycle and retention marketing initiatives across different stages of the user journey.
-   Ensure campaigns are accurately configured, tested, scheduled, and delivered on time.
-   Follow relevant platform policies, communication guidelines, and best practices, including **WhatsApp marketing requirements**.
-   Maintain campaign documentation, reports, and performance insights for ongoing optimisation.

What Makes You a Great Fit

-   **1–2 years of experience** in CRM marketing, retention marketing, lifecycle marketing, digital marketing, or a related role.
-   Hands-on experience working with **CRM and marketing automation platforms**.
-   Good understanding of customer segmentation, audience targeting, and lifecycle marketing.
-   Familiarity with **WhatsApp, Email, SMS, and Push Notification marketing**.
-   Understanding of marketing analytics, campaign reporting, and performance metrics.
-   Ability to interpret campaign data and use insights to improve engagement and conversions.
-   Good understanding of email and WhatsApp marketing best practices.
-   Strong execution and organisational skills with excellent attention to detail.
-   Ability to coordinate effectively with creative, content, product, and marketing teams.
-   Proactive approach with a willingness to learn, experiment, and continuously improve CRM campaigns.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/720C694E80/apply)

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