# Senior Manager - Performance Marketing

> Weekday AI · Bengaluru, India · Full-time · Posted 2026-09-01

**Salary:** INR 4,000,000–4,500,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of Weekday’s clients  
Salary range: Rs 4000000 - Rs 4500000 (ie INR 40 - 45 LPA)**

  
Min Experience: 6+ years  
Location: Bengaluru  
JobType: full-time

## Requirements

_**Key Responsibilities**_

  
**Performance Marketing Strategy & Execution**  
• Own the end-to-end performance marketing strategy across Personal Loans, Insurance, and Investment  
products.  
• Plan, execute, and continuously optimize paid campaigns across Google Ads, Meta, programmatic/DSPs,  
affiliate networks, app install and emerging channels.  
• Build channel and product-specific media plans for three distinct funnels: New User Acquisition,  
Cross-sell, and Repeat/Retention.

  
**Full-Funnel Growth Ownership**  
• Own CAC, ROAS, conversion rates, LTV:CAC, and other core performance metrics across all products.  
• Design and run cross-sell campaigns that convert existing Personal Loan customers into Insurance and  
Investment users.  
• Build repeat-customer and win-back programs that drive repeat borrowing and continued product usage  
among the existing base.  
• Balance acquisition cost, volume, and quality across always-on and campaign-based media plans.

  
**Budget, Vendor & Partner Management**  
• Manage and forecast large monthly media budgets across multiple products and channels.  
• Own relationships with ad platforms, agencies, and affiliate/media partners; negotiate rates and evaluate  
new partnership opportunities.  
• Ensure spend discipline and efficient budget allocation basis real-time performance data.

  
**Data, Analytics & Experimentation**  
• Partner with Data Science and Analytics teams to build attribution models, cohort analysis, and  
forecasting frameworks.  
• Use MMPs (AppsFlyer/Branch), GA4, and internal dashboards to track and report performance.  
• Run structured A/B tests across creatives, landing pages, audiences, and bidding strategies to improve  
funnel efficiency.

  
**Team & Stakeholder Management**  
• Lead, mentor, and grow a team of performance marketers.  
• Collaborate cross-functionally with Product, Growth, Data Science, Creative, and Business teams to align  
on goals and priorities.  
• Present performance reviews, insights, and strategic recommendations to leadership on a regular  
cadence.

  
_**What We're Looking For**_  
• 8–12 years of experience in performance marketing, with significant exposure to BFSI, fintech, lending,  
insurance, or investment products.  
• Proven track record managing large-scale paid media budgets across Google, Meta, and programmatic  
platforms.  
• Hands-on experience with app-based performance marketing and MMPs (AppsFlyer, Branch, Firebase)  
for high-scale consumer apps.  
• Demonstrated experience running both acquisition (new-user) and lifecycle (cross-sell/retention)  
marketing programs — not just one side of the funnel.  
• Strong analytical, data-driven mindset; comfortable working with Excel/SQL and performance  
dashboards.  
• Experience managing and developing a team of marketers.  
• Excellent stakeholder management, communication, and cross-functional collaboration skills.  
• MBA or equivalent from a reputed institute preferred.

  
_**Good to Have**_  
• Prior experience in an NBFC, digital lending, or BFSI-focused fintech.  
• Exposure to CRM and marketing automation platforms for lifecycle campaigns.  
• Experience working with programmatic/DSP and affiliate marketing ecosystems in India.

### Must-have skills

Performance Marketing, Retention Marketing, CRM

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/812AFF6020/apply)

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