# Performance Marketing Manager

> Weekday AI · New Delhi, India · Full-time · Posted 2026-10-08

**Salary:** INR 700,000–1,800,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟳𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟴𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟳-𝟭𝟴 𝗟𝗣𝗔)

Experience: 3+ yrs

Location: Delhi, India, New Delhi, Delhi, India

Job Type: Full-time

We are looking for a hands-on and results-driven **Performance Marketing Manager** to own and scale paid customer acquisition across digital channels. This is a specialist performance marketing role focused on **paid media, D2C/e-commerce growth, campaign optimisation, revenue generation, and marketing efficiency**.

The ideal candidate will have strong experience managing performance campaigns, significant advertising budgets, and full-funnel acquisition strategies. You will be responsible for driving profitable growth through data-led decision-making, continuous experimentation, audience optimisation, and effective collaboration with creative and e-commerce teams.

## Requirements

Key Responsibilities

-   Develop and execute end-to-end **performance marketing strategies** across Meta, Google, Amazon, and other relevant advertising platforms.
-   Own and manage significant monthly advertising budgets with a focus on efficient allocation and profitable growth.
-   Plan, launch, monitor, and optimise campaigns across the full customer funnel.
-   Continuously monitor and improve **ROAS, CAC, CPA, CTR, CPC, CPM, CVR, revenue, and LTV**.
-   Develop audience segmentation and targeting strategies for new customer acquisition, retargeting, lookalike audiences, and high-value customer cohorts.
-   Conduct structured **A/B testing** across creatives, audiences, ad formats, offers, landing pages, and campaign structures.
-   Identify opportunities to scale profitable campaigns while maintaining target CAC, ROAS, and contribution margins.
-   Work closely with creative, content, design, and e-commerce teams to develop high-performing ad creatives, messaging, landing pages, and promotional campaigns.
-   Analyse customer and campaign data to identify trends, performance gaps, and growth opportunities.
-   Track channel and campaign performance using attribution, analytics, and reporting platforms.
-   Develop regular performance reports and dashboards with clear insights, recommendations, and action plans.
-   Collaborate with founders and cross-functional stakeholders to align performance marketing with revenue and business objectives.
-   Monitor changes in advertising platforms, tracking technologies, attribution models, consumer behaviour, and industry trends.
-   Evaluate campaign structures, audience performance, creative effectiveness, and landing-page conversion to identify optimisation opportunities.
-   Continuously improve acquisition efficiency through experimentation, data analysis, and performance-led decision-making.

What Makes You a Great Fit

-   **3–5+ years of hands-on experience** in Performance Marketing, Paid Media, Growth Marketing, or a similar role.
-   Strong experience managing paid advertising campaigns across **Meta and Google Ads**.
-   Experience with **Amazon Ads** and other performance marketing channels will be an advantage.
-   Proven experience managing substantial advertising budgets and scaling campaigns profitably.
-   Strong understanding of **ROAS, CAC, CPA, LTV, CTR, CPC, CPM, CVR, attribution, and conversion optimisation**.
-   Demonstrated ability to develop and execute full-funnel customer acquisition strategies.
-   Strong analytical and numerical skills with the ability to translate campaign data into actionable business decisions.
-   Experience with audience segmentation, campaign experimentation, A/B testing, and creative optimisation.
-   Strong understanding of **D2C/e-commerce customer journeys, acquisition funnels, and conversion behaviour**.
-   Experience working with consumer, beauty, cosmetics, skincare, personal care, FMCG, lifestyle, or similar brands is preferred.
-   Hands-on familiarity with **GA4, Meta Events Manager, Google Ads, Amazon Advertising Console, Shopify Analytics**, and performance reporting tools.
-   Understanding of attribution models, tracking, pixels/events, Conversion APIs, and marketing analytics.
-   Strong commercial mindset with the ability to connect marketing performance with revenue and profitability.
-   Ability to independently own budgets, performance targets, and optimisation decisions.
-   Strong communication and stakeholder-management skills, with the ability to present insights to founders and business teams.
-   Comfortable working in a fast-paced, high-growth environment with strong ownership and accountability.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/855884A16C/apply)

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