# AVP - Performance Marketing (Paid Media)

> Weekday AI · Pune, India · Full-time · Posted 2026-09-03

**Salary:** INR 1,000,000–1,800,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of Weekday’s clients  
Salary range: Rs 1000000 - Rs 1800000 (ie INR 10 - 18 LPA)**

  
Min Experience: 5+ years  
Location: Pune, Maharashtra, India  
JobType: full-time

The AVP - Performance Marketing (Paid Media) is a senior strategic leader owning the paid media charter across a portfolio of key client accounts. This role involves setting account-level strategy, owning P&L-linked performance outcomes, building and scaling a high-performing team, and acting as the primary strategic point of contact for senior client stakeholders. You will shape agency-wide paid media practice, identify new business opportunities, and represent the paid media function in critical client and platform-partner conversations.

## Requirements

### **Key Responsibilities**

-   Own the strategic direction and performance outcomes for a portfolio of paid search/paid media accounts, ensuring alignment with client business goals and revenue targets.
-   Serve as the senior strategic point of contact for client leadership, driving trust, retention, and expansion at the relationship level.
-   Lead quarterly/annual business reviews with senior client stakeholders, translating performance data into business-level strategic recommendations.
-   Build, mentor, and manage a team of Performance Marketing Managers, Associates, and Senior Associates — driving capability building, performance management, and career development.
-   Define and institutionalize account strategy frameworks, playbooks, and best practices across the paid media function.
-   Own P&L accountability for assigned accounts, including budget efficiency, forecasting, and margin management.
-   Drive cross-account and cross-channel growth by identifying whitespace within existing clients and partnering with leadership on new business pitches.
-   Build and maintain strategic relationships with platform partners (Google, Meta, Bing, SA360) to secure early access to betas, features, and co-marketing opportunities.
-   Set benchmarks for campaign performance, reporting rigor, and QA standards across the team's accounts.
-   Partner cross-functionally with SEO, Creative, Marketing Technology, and Client Servicing leads to drive integrated account strategies.
-   Represent the paid media practice in leadership forums, contributing to agency-level strategy and process improvement.

### **Qualifications**

-   Bachelor's degree in Marketing, Data Analytics, Business, or a related field; MBA preferred.
-   5+ years of progressive experience in paid search/performance marketing, with prior team leadership or account ownership experience.
-   Strong command of Search Engine Marketing (SEM) principles, with proven success managing complex, multi-account portfolios.
-   Advanced, hands-on expertise across Google Ads, SA360, Bing Ads, and META, with a track record of scaling budgets and improving efficiency.
-   Strong proficiency in web analytics platforms (Google Analytics, Adobe Analytics) and ability to translate data into strategic narratives for senior stakeholders.
-   Demonstrated experience managing and developing teams (people management, not just campaign management).
-   Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint) for executive-level reporting and presentations.
-   SA360 certification highly desirable; Google Ads/Analytics certifications preferred.

### Must-have skills

SEM Strategy, Performance Marketing, Paid Media

### Good-to-have skills

Team Management, New Client Acquisitions

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/87BAF32377/apply)

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