# Digital Marketing Specialist

> Weekday AI · Bengaluru, India · Full-time · Posted 2026-10-06

**Salary:** INR 600,000–800,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of Weekday’s clients  
Salary range: Rs 600000 - Rs 800000 (ie INR 6 - 8 LPA)**

  
Min Experience: 1+ years  
Location: Bengaluru, Karnataka, India  
JobType: full-time

The Digital Marketing Specialist will own paid acquisition on Google and Meta for India and the US, from campaign planning to performance analysis. This role involves managing a limited budget, conducting experiments, and scaling spend as the budget grows, while guiding the GTM team on creative formats and exploring new channels.

## Requirements

**Key Responsibilities**

-   Plan, run, and optimize Google Ads and Meta Ads campaigns end-to-end for India and the US markets.
-   Track performance across Google Ads, Google Analytics, and PostHog, utilizing data for optimization decisions.
-   Manage and optimize a limited monthly budget, conduct small experiments, and develop strategies to scale spend.
-   Guide the Go-To-Market (GTM) team on creative formats and determine when organic social content requires paid promotion.
-   Test new advertising channels like LinkedIn Ads and Reddit Ads, and provide support for SEO initiatives.

**Qualifications**

-   1.5–3 years of hands-on experience with Google Ads and Meta Ads, across the full cycle from planning to reporting.
-   Experience working on the brand side, managing monthly budgets of roughly ₹5–10 lakh, with a preference for in-house experience.
-   Demonstrated understanding of how campaigns change when a budget grows five or ten times.
-   Proficiency in reading Google Analytics and a product analytics tool such as PostHog, and connecting data to explain results.
-   Experience with campaigns for a US audience (Good to have).
-   Experience with LinkedIn Ads or Reddit Ads (Good to have).
-   Working knowledge of SEO (Good to have).

**Benefits & Perks**

-   Full ownership of paid acquisition from day one, with a budget expected to grow quickly.
-   Opportunity to own two markets (India and the US) instead of a single campaign line.

**Required Skills**

Google Ads (Search and Performance Max) | Meta Ads Manager | Google Analytics 4 | Post Hog | Product Analytics Tools | Budget Planning | Budget Pacing

Must-have skills

Performance Marketing, Google Ads, Meta Ad

Good-to-have skills

Google Analytics, SEO

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/9899548936/apply)

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