# Performance Marketing Manager

> Weekday AI · Chennai, India · Full-time · Posted 2026-09-12

**Salary:** INR 300,000–1,000,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟯𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟯-𝟭𝟬 𝗟𝗣𝗔)

Experience: 3+ yrs

Location: Chennai, Tamil Nadu, India, Bengaluru

Job Type: Full-time

We are looking for a data-driven and results-oriented **Performance Marketing Manager** to lead digital acquisition, campaign optimisation, and revenue growth across e-commerce channels. The role combines **performance marketing, data analytics, e-commerce ROAS, creative strategy, and marketing technology** to build scalable customer acquisition programs.

The ideal candidate will be comfortable working across paid media, analytics, creative, and e-commerce operations, using data to make informed decisions and improve campaign efficiency. You will play a key role in driving profitable growth through structured experimentation, performance optimisation, and strong collaboration across marketing and creative teams.

## Requirements

Key Responsibilities

-   Develop and execute **performance marketing strategies** focused on customer acquisition, revenue growth, and profitability.
-   Plan, launch, monitor, and optimise paid digital campaigns across relevant platforms.
-   Track and improve **e-commerce ROAS**, CAC, conversion rates, revenue, AOV, and other key performance metrics.
-   Analyse campaign, customer, product, and website data to identify performance trends and growth opportunities.
-   Build dashboards, reports, and performance analyses to communicate campaign results and actionable insights.
-   Use **GA4** to analyse customer journeys, traffic sources, conversions, engagement, and e-commerce performance.
-   Implement and maintain accurate marketing and conversion tracking through **Google Tag Manager**.
-   Work with **Shopify** to analyse store performance, conversion funnels, product performance, and customer behaviour.
-   Identify tracking gaps and coordinate with technical teams to improve data accuracy and attribution.
-   Develop a strong **creative strategy** based on performance data, customer insights, audience behaviour, and campaign results.
-   Collaborate with designers, content teams, and creative partners to develop high-performing ad concepts, formats, and messaging.
-   Conduct structured A/B testing across creatives, audiences, landing pages, offers, and campaign strategies.
-   Monitor campaign performance regularly and proactively identify underperforming areas.
-   Optimise budgets, targeting, bidding, creatives, and campaign structures to improve efficiency.
-   Translate analytics into clear recommendations for marketing and business stakeholders.
-   Collaborate with e-commerce, creative, product, and technology teams to improve the overall customer acquisition funnel.
-   Stay updated on changes in digital advertising platforms, analytics tools, attribution practices, and e-commerce trends.
-   Continuously experiment with new growth opportunities, channels, creative approaches, and optimisation techniques.

What Makes You a Great Fit

-   **3+ years of experience** in performance marketing, digital marketing, e-commerce growth, or a related role.
-   Strong hands-on experience with **Data Analytics and performance marketing**.
-   Proven ability to manage and optimise **e-commerce ROAS** and performance metrics.
-   Strong understanding of **customer acquisition, conversion funnels, CAC, LTV, AOV, and revenue optimisation**.
-   Hands-on experience with **Shopify** and e-commerce analytics.
-   Strong working knowledge of **GA4 and Google Tag Manager**, including conversion and event tracking.
-   Strong analytical skills with the ability to interpret campaign and customer data and convert insights into actions.
-   Experience developing performance-focused **Creative Strategy** and collaborating with creative teams.
-   Practical experience with A/B testing, experimentation, campaign optimisation, and performance reporting.
-   Strong understanding of paid media platforms and digital acquisition strategies.
-   Excellent Excel/Google Sheets skills and comfort working with large datasets and performance reports.
-   Strong communication and stakeholder-management skills.
-   Highly detail-oriented, commercially aware, and focused on measurable outcomes.
-   Proactive, curious, and comfortable working in a fast-paced, performance-driven environment.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/A169AFA894/apply)

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