# D2C Growth lead

> Weekday AI · Gurugram, India · Full-time · Posted 2026-05-14

**Salary:** INR 1,500,000–3,000,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of the Weekday's clients**

**Salary range: Rs 1500000 - Rs 3000000 (ie INR 15-30 LPA)**

Min Experience: 6+ years

Location: Gurgaon

JobType: full-time

We are looking for a D2C Growth Lead to drive and scale the brand’s ecommerce growth journey across digital channels. This is a high-impact leadership role focused on owning website revenue, performance marketing, customer acquisition, and overall D2C growth strategy.

The ideal candidate is a highly analytical and execution-focused growth professional who understands how to scale consumer brands through performance marketing, conversion optimization, retention strategies, and data-driven experimentation. You will work closely with content, analytics, and technology teams to build sustainable growth engines and improve the complete ecommerce funnel.

This role offers strong ownership, fast-paced decision-making, and the opportunity to directly influence business growth and profitability in a rapidly scaling consumer brand environment.

## Requirements

### Key Responsibilities

-   Own and drive the overall ecommerce revenue and website P&L
-   Lead performance marketing initiatives across Meta, Google, and other paid acquisition channels
-   Manage and mentor a small growth team across retention, CRM, and analytics functions
-   Plan, execute, and optimize daily campaigns across audiences, creatives, funnels, and channels
-   Monitor and improve key growth metrics including CAC, RoAS, conversion rates, retention, and LTV payback
-   Work closely with creative and content teams to identify winning hooks, campaigns, and storytelling approaches
-   Build dashboards and reporting systems for visibility into growth performance and business insights
-   Use experimentation and rapid testing to identify scalable acquisition and retention opportunities
-   Collaborate with tech and product teams to optimize landing pages, checkout flows, and customer journeys for higher conversions
-   Analyze customer behavior and marketing performance to make data-driven growth decisions
-   Continuously explore new growth channels, audience segments, and performance strategies to scale the business efficiently

### What Makes You a Great Fit

-   6–7 years of hands-on experience in performance marketing and ecommerce growth
-   Strong expertise in managing Meta Ads and Google Ads campaigns at scale
-   Proven track record of driving revenue growth while maintaining healthy return on ad spend
-   Strong analytical mindset with comfort in working with dashboards, reporting tools, and experimentation frameworks
-   Experience owning growth metrics such as CAC, RoAS, conversion rates, and customer lifetime value
-   Prior exposure to D2C or consumer brands is highly preferred
-   Ability to move fast, test aggressively, and optimize campaigns based on data insights
-   Strong understanding of ecommerce funnels, customer journeys, and retention marketing
-   Leadership capabilities with experience managing cross-functional teams or growth functions
-   Excellent problem-solving, execution, and decision-making skills
-   Self-driven mindset with strong ownership and accountability for business outcomes

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/A66EA6D5C1/apply)

---
Powered by [Workable](https://www.workable.com)