# Regional Marketing Manager > Weekday AI · Delhi, India · Full-time · Posted 2026-09-09 **Salary:** INR 1,500,000–1,800,000 **Workplace:** on_site **Department:** Weekday's Client via platform ## Description **This role is for one of Weekday’s clients Salary range: Rs 1500000 - Rs 1800000 (ie INR 15 - 18 LPA)** Min Experience: 3+ years Location: Delhi, India, Bengaluru, Karnataka, India, Pune, Maharashtra, India JobType: full-time We are looking for an experienced and execution-focused **Regional Marketing Manager** to drive customer footfalls, new customer acquisition, repeat visits, and local brand visibility across a network of retail stores in the assigned region. The role will be responsible for translating national marketing campaigns into effective regional initiatives while developing **hyperlocal marketing, BTL activations, events, store-level campaigns, and catchment strategies**. The ideal candidate will combine strong on-ground execution with data-driven decision-making to deliver measurable improvements in footfalls, walk-ins, conversions, and marketing ROI. This is a hands-on regional role requiring extensive collaboration with Retail Operations, CRM, Visual Merchandising, Finance, central Marketing teams, agencies, and external partners. ## Requirements Key Responsibilities ### Regional Footfall & Customer Acquisition - Own regional footfall and customer acquisition targets across the assigned store network. - Develop and execute marketing interventions designed to increase new customer walk-ins. - Build catchment-level marketing plans for individual stores based on local customer profiles and market opportunities. - Plan local outreach initiatives including residential society activations, corporate partnerships, community engagement, wedding venue tie-ups, and event partnerships. - Partner with store sales teams to track repeat customers and support re-engagement initiatives. - Develop loyalty, referral, occasion-based, and customer communication campaigns to encourage repeat visits. ### BTL Activations & Events - Plan and execute regional BTL campaigns and activations, including: - Exhibitions - Mall activations - Wedding programmes - Festive campaigns - Community events - Local influencer activations - Plan regional media initiatives across OOH, print, radio, cinema, and local digital channels within approved budgets. - Ensure regional activities are aligned with broader brand and media strategies. - Measure activations against footfalls, walk-ins, conversions, and cost per acquisition/walk-in. - Continuously optimize future activations based on performance insights. ### New Store Launches - Develop and execute marketing plans for new store launches. - Drive pre-launch awareness through local media, influencer engagement, catchment outreach, partnerships, and targeted activations. - Coordinate launch events and promotional activities to maximize initial footfalls. - Work with Brand and Retail Operations teams to ensure launch assets and marketing activities are delivered on time. - Develop post-launch momentum plans to sustain customer traffic and awareness. ### National Campaign Execution - Translate national ATL and digital campaigns into effective regional and store-level executions. - Ensure timely and brand-compliant implementation of campaign assets across store facades, in-store communication, signage, and local media. - Adapt national campaigns to regional festivals, languages, customer preferences, and local cultural occasions. - Collaborate with central Brand and Marketing teams to ensure consistency while maintaining regional relevance. ### Visual Merchandising & In-Store Branding - Execute basic visual merchandising requirements across stores, including windows, displays, campaign signage, promotional material, and launch dressing. - Ensure stores consistently meet established brand presentation standards. - Conduct regular store audits to assess campaign visibility and in-store brand execution. - Work with store teams to identify and close gaps in visual presentation and campaign implementation. ### Micro-Marketing & Market Insights - Develop store-level and catchment-level micro-marketing strategies to drive footfalls and revenue. - Identify opportunities for hyperlocal digital targeting, store-specific promotions, community initiatives, and local partnerships. - Monitor competitor activity, customer behavior, local market trends, and emerging opportunities. - Share relevant regional insights with the central Marketing team to support broader marketing decisions. - Develop actionable strategies based on local customer and market intelligence. ### Performance Tracking & Reporting - Track regional marketing performance across key metrics including: - Store Footfalls - New Customer Walk-ins - Repeat Customer Visits - Conversion Rates - Campaign ROI - Cost per Walk-in - Budget Utilization - Prepare regular performance reports and recommendations for Marketing leadership. - Use data and campaign insights to continuously improve regional marketing effectiveness. ### Stakeholder & Vendor Management - Work closely with Retail Operations, CRM, Visual Merchandising, Finance, Brand, and other internal teams. - Manage external agencies, media partners, activation vendors, event partners, influencers, and other marketing service providers. - Coordinate vendors and partners to ensure timely, cost-effective, and high-quality execution. - Maintain strong relationships with external partners and ensure accountability against agreed deliverables. Candidate Profile - **3–6 years of experience** in Regional Marketing, Retail Marketing, Trade Marketing, or related roles. - Experience in **jewellery, luxury, fashion, consumer durables, premium retail, or consumer-facing businesses** is preferred. - Proven track record of driving retail store footfalls through BTL campaigns, activations, events, and local marketing. - Hands-on experience managing exhibitions, mall activations, community events, weddings, festive campaigns, and local media. - Working knowledge of visual merchandising and retail marketing operations. - Strong understanding of campaign measurement, footfall tracking, ROI analysis, and budget management. - Strong stakeholder and vendor management skills. - Willingness to travel extensively across the assigned region. - Strong understanding of local markets and consumer behavior. - Fluency in the regional language is an advantage. - Graduate degree required; **MBA in Marketing** is preferred. Must-Have Skills - Regional & Retail Marketing - BTL Activations & Events - Campaign Analytics & ROI Management - Customer Acquisition - Retail Marketing Operations Good-to-Have Skills - Stakeholder & Vendor Management - Local Market & Consumer Insights - Visual Merchandising & In-Store Branding - Local Media Planning - Hyperlocal Marketing - Event & Activation Management ## Apply [Apply at Weekday AI](https://apply.workable.com/weekday-1/j/A9C219D2E7/apply) --- Powered by [Workable](https://www.workable.com)