# Senior Marketing Leader (US SaaS)

> Weekday AI · Bengaluru, India · Full-time · Posted 2026-08-07

**Salary:** INR 6,000,000–7,500,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of the Weekday's clients**

**Salary range: Rs 6000000 - Rs 7500000 (ie INR 60 - 75 LPA)**

Min Experience: 8+ years

Location: Bengaluru  
JobType: full-time

Seeking a senior marketing leader to fully own the Go-to-Market (GTM) strategy and execution. This role reports directly to the founder and is responsible for positioning, pipeline, brand, and building the marketing function for a US-centric motion. The ideal candidate will scale an existing demand engine and product, providing the senior strategic voice and operational leadership to tie it all together.

## Requirements

### **Key Responsibilities**

-   Own the website, brand narrative, and messaging, either hands-on or through a managed team.
-   Manage the full sales enablement loop, including win/loss analysis, competitive collateral, and hands-on training for sales teams.
-   Develop and manage all marketing collateral, such as one-pagers, demo decks, case studies, and battle cards.
-   Oversee the organic pipeline channel end-to-end, including SEO/AEO strategy, keyword research, and optimization.
-   Lead and manage a team of content marketers, writers, SMEs, and supporting agencies/interns.
-   Manage social channels, founder branding, and brand campaigns to create company buzz and distribution.
-   Evaluate, stand up, and own the Performance Marketing function if chosen.
-   Hire, manage, and grow the marketing team, deciding on in-house vs. agency/contractor relationships.
-   Own a pipeline or revenue target across marketing-sourced channels.
-   Build reporting and forecasting to track channel performance and reallocate spend.
-   Develop and execute Go-to-Market strategies for product and feature launches, optimizing for win rates and revenue.
-   Serve as the primary marketing partner to the founder, providing regular updates, insights, and recommendations.

### **Qualifications**

-   Minimum 8 years of experience in marketing, including 2-4 years in US SaaS.
-   Proven track record of scaling a company from approximately $1M to $10M+ ARR.
-   Directly reported (1:1) to a Founder or Head of Marketing in a past role.
-   Directly owned pipeline targets across at least 3 of 5 marketing channels (product marketing, content/organic, brand/social, performance, field).
-   Strong track record building and managing teams, verifiable through network and hiring history.
-   Strong Product Marketing (PMM) background.
-   Proven track record owning positioning, messaging, and sales enablement that moved pipeline.
-   Built or scaled at least one channel (organic/SEO, social/founder brand, brand/events, or analyst relations).
-   Experience hiring and managing a team, including a mix of in-house hires and external agencies/contractors.
-   Experience marketing to US buyers.
-   Comfortable presenting to senior stakeholders and representing the company externally.
-   Good to have: Early-stage (1→10) experience, including building a team from a small base.
-   Good to have: Experience marketing to CFO, Controller, or finance personas.

### Must-have skills

Product Marketing, SaaS, Content Marketing

### Good-to-have skills

Brand Marketing, Sales Enablement

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/B2C53198F7/apply)

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