# Area Sales Manager

> Weekday AI · Mumbai, India · Full-time · Posted 2026-09-04

**Salary:** INR 1,500,000–2,000,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of Weekday’s clients  
Salary range: Rs 1500000 - Rs 2000000 (ie INR 15 - 20 LPA)**

  
Min Experience: 8+ years  
Location: NCR, Mumbai, Maharashtra, India  
JobType: full-time

**Function:** Sales | Distribution  

### About the Role

We are looking for an experienced **Area Sales Manager** to drive business growth and strengthen distribution relationships for an Asset Management Company (AMC). The ideal candidate will have strong experience in **B2B sales through distribution channels**, with a proven track record of managing relationships with distributors, banks, financial intermediaries, wealth managers, and other institutional partners.

This role requires a strong understanding of **Mutual Funds, Alternative Investment Funds (AIFs), Portfolio Management Services (PMS), and alternate investment products**, along with the ability to build and manage a high-performing distribution network.

**Candidates must have prior experience working with an Asset Management Company (AMC). Candidates whose experience is primarily in direct sales will not be considered.**

## Requirements

### Key Responsibilities

-   Develop and execute the area-wise sales strategy to achieve business, revenue, and AUM growth targets through distribution channels.
-   Build, manage, and strengthen relationships with **mutual fund distributors, IFAs, national distributors, banks, wealth managers, financial advisors, and other channel partners**.
-   Drive sales and distribution of Mutual Funds, AIFs, PMS, and other investment products through B2B partner networks.
-   Identify new distribution partners and expand the company's presence across the assigned territory.
-   Develop strong relationships with key decision-makers within distributor organizations and financial institutions.
-   Enable channel partners through regular product training, market updates, investment insights, and sales support.
-   Work closely with distributors to identify business opportunities, improve product penetration, and increase assets under management.
-   Track distributor performance, sales pipelines, AUM flows, and product-wise business contribution.
-   Conduct regular partner meetings, distributor engagements, seminars, and business reviews to strengthen relationships and generate incremental business.
-   Collaborate with internal teams including product, marketing, operations, investment, and customer service to ensure effective channel servicing.
-   Monitor market trends, competitor offerings, distributor preferences, and investor requirements to identify opportunities for growth.
-   Ensure adherence to organizational policies, regulatory requirements, and applicable compliance standards.
-   Prepare regular business reports, sales forecasts, channel performance updates, and market intelligence for management.

### Must-Have Skills & Experience

-   **8–15 years of relevant sales experience**, preferably within the asset management/investment management industry.
-   **Mandatory prior experience with an Asset Management Company (AMC).**
-   Strong hands-on experience in **B2B sales through distribution channels**.
-   Proven experience managing and growing relationships with distributors and financial intermediaries.
-   Strong knowledge of **Mutual Funds, AIFs, and PMS**.
-   Demonstrated ability to drive AUM growth and achieve sales targets through channel partners.
-   Strong understanding of the investment products and wealth-management ecosystem.
-   Excellent relationship management, negotiation, communication, and stakeholder-management skills.

### Good-to-Have Skills

-   Experience managing a **banking distribution channel**.
-   Knowledge of **alternate investment products** and wealth-management solutions.
-   Exposure to institutional/B2B sales environments.
-   Strong understanding of distributor networks and regional market dynamics.
-   Experience working with HNIs, wealth managers, private banks, or institutional intermediaries.

### Candidate Eligibility

**Preferred Profile:** Candidates currently or previously working with an **AMC** in a distribution-focused sales role.

**Not Eligible:** Candidates whose experience is primarily in **direct sales, retail sales, individual customer acquisition, or consumer-facing sales** without significant distribution-channel management experience.

### Key Competencies

-   Distribution Channel Management
-   B2B Sales
-   Mutual Funds
-   AIF / PMS
-   Relationship Management
-   AUM Growth
-   Partner Acquisition & Development
-   Banking Channel
-   Alternate Investments
-   Business Development
-   Market & Competitor Analysis

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/B37582ACA7/apply)

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