# Influencer Marketing Manager

> Weekday AI · Mumbai, India · Full-time · Posted 2026-04-27

**Salary:** INR 100,000–700,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of the Weekday's clients**

**Salary range: Rs 100000 - Rs 700000 (ie INR 1-7 LPA)**

Min Experience: 3 years

Location: Mumbai

JobType: full-time

We are seeking a dynamic and results-driven Influencer Marketing Manager to lead and scale our influencer partnerships and campaigns. This role is ideal for someone who understands the evolving creator economy and has hands-on experience in building, managing, and optimizing influencer marketing strategies across multiple platforms. You will play a key role in shaping brand perception, driving engagement, and delivering measurable ROI through impactful influencer collaborations.

## Requirements

**Key Responsibilities:**

-   Develop and execute end-to-end influencer marketing strategies aligned with brand goals, target audience, and campaign objectives.
-   Identify, evaluate, and onboard relevant influencers across platforms such as Instagram, YouTube, TikTok, and emerging channels.
-   Build and maintain strong, long-term relationships with influencers, creators, and talent agencies.
-   Plan and manage influencer campaigns including product launches, brand awareness initiatives, and performance-driven collaborations.
-   Negotiate contracts, deliverables, timelines, and compensation structures with influencers while ensuring cost efficiency.
-   Collaborate closely with internal teams including marketing, content, and design to ensure consistent messaging and brand alignment.
-   Monitor campaign performance using KPIs such as reach, engagement, conversions, and ROI; generate insights and optimize future campaigns accordingly.
-   Stay updated with industry trends, competitor activities, and platform algorithm changes to keep strategies relevant and effective.
-   Ensure compliance with brand guidelines, legal requirements, and platform policies for influencer marketing.
-   Manage budgets and track expenditures for influencer campaigns.

**Required Skills & Qualifications:**

-   3–7 years of proven experience in influencer marketing, digital marketing, or social media marketing.
-   Strong understanding of influencer ecosystems, content trends, and platform dynamics.
-   Demonstrated experience working directly with influencers and managing end-to-end influencer campaigns.
-   Excellent communication and negotiation skills with the ability to build authentic relationships with influencers.
-   Analytical mindset with proficiency in tracking campaign performance and deriving actionable insights.
-   Familiarity with influencer marketing tools, CRM platforms, and social media analytics tools.
-   Creative thinker with the ability to conceptualize engaging and innovative influencer-led campaigns.
-   Strong project management skills with attention to detail and ability to manage multiple campaigns simultaneously.

**Preferred Qualifications:**

-   Experience working in fast-paced environments such as startups, agencies, or consumer brands.
-   Understanding of content creation, storytelling, and audience engagement strategies.
-   Exposure to performance marketing and conversion tracking is a plus.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/B3D3813F03/apply)

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