# Brand Digital Marketing Head

> Weekday AI · Noida, India · Full-time · Posted 2026-08-13

**Salary:** INR 950,000–1,250,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of the Weekday's clients**

**Salary range: Rs 950000 - Rs 1250000 (ie INR 9.5 - 12.5 LPA)**

Min Experience: 5+ years

Location: Noida, Delhi  
JobType: full-time

We are looking for an experienced **Brand & Digital Marketing Head** to lead the brand strategy and digital marketing initiatives for a healthcare and aesthetic-focused business. The ideal candidate will have strong expertise in branding, digital marketing, and team management, along with relevant experience in **dermatology, skin clinics, aesthetic clinics, cosmetics, or healthcare**.

This role requires a strategic and hands-on marketing leader who can strengthen brand positioning, drive digital growth, and manage a multidisciplinary marketing team.

## Requirements

### Key Responsibilities

-   Develop and execute the overall **brand and digital marketing strategy** aligned with business objectives.
-   Strengthen brand positioning, visibility, awareness, and customer engagement across digital and offline channels.
-   Plan and manage digital marketing campaigns across relevant platforms to drive brand awareness, leads, and customer acquisition.
-   Develop content and communication strategies that align with the brand's identity, target audience, and healthcare positioning.
-   Lead and manage a team comprising **SEO specialists, content writers, video editors, website developers**, and other marketing professionals.
-   Set clear goals, monitor team performance, and ensure timely execution of marketing initiatives.
-   Work closely with creative and content teams to maintain consistent brand messaging and visual identity.
-   Oversee website performance, SEO initiatives, content production, social media presence, and digital campaigns.
-   Analyze campaign performance, customer engagement, traffic, leads, and other relevant marketing metrics to optimize strategies.
-   Collaborate with internal stakeholders to identify new opportunities for brand growth and customer acquisition.
-   Stay updated on emerging trends in healthcare, dermatology, aesthetics, cosmetics, social media, and digital marketing.
-   Ensure all brand communications maintain a professional, consistent, and high-quality standard.

### Required Experience

-   Proven experience in **Brand Marketing and Digital Marketing**, preferably in healthcare, dermatology, skin clinics, aesthetic clinics, or cosmetic businesses.
-   Candidates with prior experience working with **dermatology clinics, skin clinics, aesthetic centers, cosmetic brands, or healthcare organizations** will be strongly preferred.
-   Demonstrated experience managing multidisciplinary marketing teams.
-   Strong understanding of SEO, content marketing, social media, website marketing, and digital brand building.
-   Excellent English communication skills, both written and verbal.
-   Strong understanding of brand strategy, positioning, consumer communication, and digital growth.
-   Ability to work strategically while remaining hands-on with execution.
-   Strong analytical, leadership, communication, and stakeholder management skills.

### Must-Have Skills

-   Digital Marketing Head
-   Brand Marketing
-   Team Management
-   Healthcare / Dermatology Marketing

### Good-to-Have Skills

-   Excellent English Communication
-   Brand Strategy & Knowledge
-   SEO
-   Content Marketing
-   Healthcare / Aesthetic Industry Experience

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/B57FD4A354/apply)

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