# Business Lead

> Weekday AI · Mumbai, India · Full-time · Posted 2026-08-20

**Salary:** INR 1,500,000–2,000,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟱𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟮𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟱-𝟮𝟬 𝗟𝗣𝗔)

Experience: 4+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full-time

We are looking for a commercially driven **Business Lead** to take end-to-end ownership of a growing consumer brand. This role is designed for an entrepreneurial leader who can think like a founder while leveraging established teams and resources across creative, performance marketing, technology, ecommerce operations, and business development.

You will be accountable for the brand's **strategy, P&L, growth, profitability, customer journey, and day-to-day business decisions**. The ideal candidate combines strong analytical thinking with hands-on execution and is comfortable making decisions in an evolving, high-growth environment.

## Requirements

### Key Responsibilities

### P&L & Business Ownership

-   Take complete ownership of the brand's **P&L**, including revenue, margins, profitability, and growth.
-   Develop business plans and strategies to achieve sustainable revenue and profitability targets.
-   Monitor business performance and identify opportunities, risks, and areas requiring intervention.
-   Balance top-line growth with healthy margins and long-term business value.

### Brand & Growth Strategy

-   Define the brand's overall strategy, priorities, positioning, and growth roadmap.
-   Develop customer acquisition and retention strategies across relevant channels.
-   Analyze customer behavior, market trends, and competitive activity to identify growth opportunities.
-   Work with performance marketing, creative, ecommerce, and technology teams to execute growth priorities.
-   Build and optimize the customer journey from acquisition through retention.

### Product & Merchandising

-   Provide strategic direction on product launches, assortment, merchandising, and portfolio priorities.
-   Identify products or categories to launch, scale, improve, or discontinue.
-   Use customer and commercial data to guide product and merchandising decisions.
-   Ensure product strategy remains aligned with customer demand and profitability objectives.

### Pricing & Unit Economics

-   Own pricing strategy, promotional decisions, and commercial levers.
-   Monitor **unit economics, contribution margins, customer acquisition costs, and profitability**.
-   Develop strategies to improve margins without compromising sustainable growth.
-   Evaluate promotional and pricing initiatives based on measurable business impact.

### Cross-Functional Leadership

-   Direct shared teams across **creative, performance marketing, ecommerce operations, technology, and business development**.
-   Establish clear priorities, expectations, and success metrics for cross-functional teams.
-   Influence teams without relying solely on formal reporting relationships.
-   Ensure effective execution of strategic initiatives across functions.

### Performance & Leadership Reporting

-   Track key business and growth metrics and translate data into actionable insights.
-   Prepare regular performance updates covering brand health, opportunities, risks, and future plans.
-   Present recommendations and business performance to senior leadership.
-   Continuously evaluate initiatives and adjust priorities based on results.

### What's Makes You a Great Fit

-   **4+ years of relevant experience** in D2C, ecommerce, consumer brands, business management, growth, or related roles.
-   Proven experience owning or significantly contributing to **P&L and business performance**.
-   Strong understanding of revenue growth, profitability, margins, and unit economics.
-   Experience developing and executing **brand and growth strategies**.
-   Strong understanding of customer acquisition, retention, pricing, promotions, and merchandising.
-   Highly analytical approach with the ability to make decisions based on data rather than assumptions.
-   Comfortable working with **AI-powered tools** to improve productivity, research, analysis, and decision-making.
-   Strong cross-functional leadership and stakeholder-management skills.
-   Ability to influence teams without direct authority and drive execution through clarity and accountability.
-   Comfortable operating in ambiguous, fast-changing environments and creating processes where none exist.
-   Entrepreneurial mindset with the ability to move seamlessly between **strategic planning and hands-on execution**.
-   Strong commercial judgment, ownership mentality, and focus on measurable business outcomes.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/B9E5D4D484/apply)

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