# Lead Content Marketing

> Weekday AI · Chennai, India · Full-time · Posted 2026-08-18

**Salary:** INR 1,500,000–4,500,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟱𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟰𝟱𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟱-𝟰𝟱 𝗟𝗣𝗔)

Experience: 8+ yrs

Location: Chennai, Tamil Nadu, India

Job Type: Full-time

We are looking for an experienced **AI-First Content Marketing Lead** who can build and scale a modern B2B content engine from the ground up. This role is ideal for a strategic content leader who enjoys designing **content workflows, AI-assisted production systems, editorial processes, and scalable content strategies** rather than simply writing content.

You will own content strategy across brand, inbound, outbound sales, customer success, and partnerships while supporting multiple business units. The role requires a strong ability to transform technical expertise and stakeholder conversations into compelling, high-value content across multiple channels.

## Requirements

### Key Responsibilities

-   Develop and own the overall **B2B content marketing strategy** across brand, inbound, outbound, sales enablement, customer success, and partnerships.
-   Build and continuously improve an **AI-assisted content production engine**, including workflows, tools, prompts, processes, and quality controls.
-   Create scalable systems for turning ideas, SME discussions, events, webinars, and customer conversations into multiple content assets.
-   Partner with technical and business subject matter experts to extract insights and translate complex topics into clear, engaging content.
-   Manage and maintain the editorial calendar across websites, blogs, LinkedIn, email, case studies, whitepapers, and sales enablement materials.
-   Lead and mentor a small in-house content team and coordinate with freelancers or external resources when required.
-   Oversee content repurposing across multiple formats and channels to maximize the value of every content initiative.
-   Support the planning and execution of webinars, podcasts, roundtables, virtual events, and other content-led programs.
-   Develop SEO-focused content strategies covering keyword research, on-page optimization, content discoverability, and organic growth.
-   Track content performance through engagement, traffic, conversions, and pipeline contribution.
-   Use performance insights to optimize the content mix and discontinue activities that do not deliver meaningful results.
-   Present content strategy, performance, and recommendations to senior leadership and internal stakeholders.
-   Collaborate with Sales, Marketing, Delivery, Engineering, and Customer Success teams to align content with business priorities.

### What's Makes You a Great Fit

-   **5+ years of experience in B2B content marketing**, preferably within technology, SaaS, IT services, consulting, or technical services organizations.
-   Proven experience **building and operating an AI-assisted content production workflow** rather than using AI only for occasional content generation.
-   Strong understanding of multi-channel content strategy across **web, blogs, LinkedIn, email, sales enablement, case studies, and whitepapers**.
-   Experience managing a small content team and effectively directing writers, freelancers, or other creative resources.
-   Strong working knowledge of **SEO**, including keyword research, on-page optimization, organic traffic, and content performance.
-   Ability to understand complex technical subjects and convert SME knowledge into compelling, audience-friendly content.
-   Strong editorial judgment with excellent storytelling, communication, and content quality standards.
-   Data-driven approach to measuring content effectiveness and connecting content activity to business outcomes.
-   Comfortable presenting strategy and performance insights to executives and senior subject matter experts.
-   Experience supporting multiple business units, products, or service lines with a lean marketing team is an advantage.
-   Hands-on experience with webinar, podcast, or event content production is a plus.
-   Familiarity with tools such as **HubSpot, Notion, CMS platforms, and AI content tools** is preferred.
-   Comfortable collaborating with stakeholders across different time zones, including flexible working hours to support primarily US-based teams.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/C4A24F443B/apply)

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