# Head of Marketing

> Weekday AI · Bengaluru, India · Full-time · Posted 2026-07-20

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of the Weekday's clients**  
  
Min Experience: 7+ years

Location: Bangalore

JobType: full-time

We are looking for an experienced **Head of Marketing** to lead and scale a high-impact marketing function for a rapidly growing, membership-led retail business. This is a strategic leadership role focused on driving customer acquisition, retention, loyalty, and brand growth across both offline and digital channels.

The ideal candidate combines deep expertise in **growth marketing**, strong **offline retail marketing** experience, and a data-driven approach to digital and CRM marketing. You will work closely with senior leadership to build scalable marketing strategies that drive business growth while creating a trusted and recognizable consumer brand.

## Requirements

### Key Responsibilities

-   Own the end-to-end marketing strategy across growth, offline marketing, digital channels, CRM, loyalty programs, and brand initiatives.
-   Drive customer acquisition, engagement, retention, and repeat purchases across physical retail locations and digital platforms.
-   Develop and scale membership and loyalty programs, including customer value propositions, promotional campaigns, and retention strategies.
-   Lead offline and shopper marketing initiatives tailored to regional and mass-market consumer segments.
-   Manage digital performance marketing, CRM campaigns, customer lifecycle marketing, and marketing automation initiatives.
-   Develop creative, high-impact marketing campaigns that increase brand awareness, customer engagement, and business growth.
-   Create compelling messaging and communication strategies that resonate with mass-market consumers.
-   Collaborate closely with Product, Analytics, Operations, Category Management, and Leadership teams to execute integrated growth initiatives.
-   Build, mentor, and lead a high-performing marketing organization across digital, CRM, offline marketing, and brand functions.
-   Monitor campaign performance, customer behavior, and marketing KPIs to continuously optimize marketing effectiveness.
-   Drive experimentation, A/B testing, and data-driven decision-making across all marketing channels.
-   Manage marketing budgets, agency relationships, and external partners to maximize return on investment.

### Required Qualifications

-   Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
-   7–12 years of experience in marketing within retail, FMCG, consumer internet, D2C, or other consumer-focused industries.
-   Strong experience in **Growth Marketing** and **Offline Marketing**.
-   Proven expertise in at least two of the following areas:

-   Offline/Shopper Marketing
-   Digital & CRM Marketing
-   Brand Marketing

-   Strong understanding of customer acquisition funnels, retention strategies, and performance marketing.
-   Experience building and scaling loyalty or membership programs.
-   Strong analytical mindset with experience measuring marketing performance through key business metrics.
-   Excellent leadership, stakeholder management, and cross-functional collaboration skills.
-   Ability to balance strategic planning with hands-on execution in a fast-paced environment.

### Must-Have Skills

-   Growth Marketing
-   Offline Marketing
-   Customer Acquisition
-   Customer Retention
-   CRM Marketing
-   Loyalty & Membership Programs
-   Marketing Strategy
-   Performance Marketing
-   Campaign Management

### Good-to-Have Skills

-   B2C Marketing
-   Brand Marketing
-   Retail Marketing
-   FMCG
-   Consumer Internet
-   Digital Marketing
-   Marketing Analytics
-   Shopper Marketing
-   Marketing Automation
-   Team Leadership

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/CBBAC87B57/apply)

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