# Performance Marketing Manager

> Weekday AI · Bengaluru, India · Full-time · Posted 2026-04-14

**Salary:** INR 700,000–1,000,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of the Weekday's clients**

**Salary range: Rs 700000 - Rs 1000000 (ie INR 7 - 10 LPA)  
  
**Min Experience: 3 years

Location: Bengaluru

JobType: full-time

We are seeking a data-driven Performance Marketing Manager to lead, execute, and optimize digital campaigns across multiple platforms. This role sits at the intersection of strategy, analytics, creativity, and AI, with a strong focus on driving measurable business growth, maximizing ROI, and enhancing user engagement across channels.

## Requirements

### **Key Responsibilities**

-   Develop and execute integrated performance marketing strategies across channels including search, social, display, video, affiliates, and e-commerce
-   Define KPIs, establish benchmarks, and ensure campaigns consistently meet or exceed performance targets
-   Plan, launch, and optimize paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other ad networks
-   Benchmark performance against competitors and industry standards to identify optimization opportunities
-   Collaborate with SEO partners to drive on-page and off-page optimization, including leveraging emerging AI-driven search ecosystems
-   Analyze user journeys, funnel performance, and attribution models using tools like GA4, Looker, and platform analytics dashboards
-   Continuously refine campaigns through A/B testing, audience segmentation, and data-driven insights to maximize ROI
-   Partner with creative, design, and content teams to develop high-performing ad creatives and messaging
-   Ensure consistency in brand voice and communication across all digital channels
-   Manage campaign budgets effectively, tracking spend against performance and optimizing allocation
-   Conduct ongoing competitive analysis and stay updated on industry trends and innovations
-   Leverage AI-powered tools for audience targeting, campaign optimization, budget allocation, and predictive analytics
-   Experiment with emerging AI and automation tools to enhance campaign performance

### **Required Skills & Experience**

-   2–5 years of hands-on experience in performance marketing, preferably in tech, e-commerce, fintech, or consumer-focused industries
-   Strong analytical and quantitative skills with proficiency in digital analytics and optimization tools
-   Expertise in paid media channels including Google Ads, Meta Ads, SEM, SEO, display, video, affiliate marketing, and retargeting
-   Experience with AI tools, marketing automation, predictive analytics, or prompt engineering for campaign optimization
-   Excellent communication, stakeholder management, and project management abilities
-   Ability to work independently and thrive in a fast-paced, dynamic environment

### **Qualifications**

-   Bachelor’s degree in Marketing, Business, Engineering, or a related field
-   MBA (preferably with a marketing or digital specialization) is a plus
-   Certifications in digital marketing platforms (Google Ads, Meta, Analytics, AI tools) are highly desirable
-   Exposure to global or multi-market campaigns is an advantage
-   Experience in real estate marketing is a plus

### **What We’re Looking For**

-   A performance-focused marketer with a strong experimentation mindset
-   Passion for digital innovation, AI, and emerging marketing technologies
-   Ability to translate data into actionable insights and scalable growth strategies
-   A proactive problem-solver who continuously tests, learns, and optimizes

### **Skills**

-   Performance Marketing
-   Digital Advertising
-   Campaign Optimization
-   Data Analytics
-   SEO & SEM
-   AI in Marketing
-   Marketing Automation

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/CC9622DDA3/apply)

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