# Head Of Marketing

> Weekday AI · Mumbai, India · Full-time · Posted 2026-10-22

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

Experience: 8+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full-time

We are looking for a dynamic and results-driven **Head of Marketing/ Chief Marketing Officer** to lead and scale our marketing function. This role requires a strategic marketing leader with deep experience in **B2B enterprise marketing** within the **CRM, ERP, MarTech, or CPaaS** ecosystem. The ideal candidate will be an all-round marketer with expertise across event marketing, product marketing, and performance marketing, capable of driving brand growth, demand generation, market positioning, and revenue impact.

## Requirements

**Key Responsibilities**

**1\. Marketing Strategy & Leadership**

-   Develop and execute the overall marketing strategy aligned with business growth objectives.
-   Build, mentor, and lead a high-performing marketing team across multiple functions.
-   Collaborate closely with Sales, Product, Customer Success, and Leadership teams to drive business outcomes.
-   Establish and track marketing KPIs, ensuring measurable contribution to pipeline and revenue growth.

**2\. Event Marketing**

-   Own and execute the company’s event marketing strategy, including industry conferences, trade shows, webinars, customer events, partner events, and executive roundtables.
-   Drive brand awareness, lead generation, and customer engagement through impactful event programs.
-   Measure event effectiveness and optimize ROI through data-driven insights.
-   Build relationships with industry associations, partners, and event organizers.

**3\. Product Marketing**

-   Define product positioning, messaging, and value propositions for enterprise customers.
-   Lead go-to-market strategies for product launches, feature releases, and new market initiatives.
-   Conduct market research, competitive analysis, and customer insights to strengthen product positioning.
-   Enable sales teams with compelling collateral, presentations, case studies, and sales tools.

**4\. Performance Marketing**

-   Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels.
-   Drive demand generation, lead acquisition, and conversion optimization initiatives.
-   Manage marketing budgets effectively to maximize ROI and campaign performance.
-   Utilize analytics and marketing automation tools to improve campaign effectiveness and customer acquisition.

**5\. Brand & Enterprise Marketing**

-   Strengthen brand visibility and market presence within target enterprise segments.
-   Develop integrated marketing campaigns that support business growth and market expansion.
-   Create thought leadership initiatives to establish the company as an industry leader.

**Required Qualifications**

-   **MBA** from a reputed business school **(strongly preferred)**.
-   **B.Tech** or equivalent technical degree **(preferred)**.
-   **8+ years** of progressive marketing experience with a strong career growth trajectory.
-   Proven experience leading and managing marketing teams.
-   Experience working with **enterprise customers in B2B environments**.
-   Prior experience in CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology companies.
-   Excellent verbal and written communication, presentation, and stakeholder management skills.
-   Strong analytical mindset with the ability to translate marketing efforts into measurable business outcomes.  
      
     

**Preferred Candidate Profile**

-   Demonstrates a clear track record of business impact and value creation across previous organizations.
-   Has successfully built and scaled marketing functions in high-growth technology companies.
-   Possesses strong leadership presence and executive-level communication skills.
-   Combines strategic thinking with hands-on execution capabilities.
-   Comfortable working in fast-paced, growth-oriented environments.

## Must-have skills

Multi-channel Marketing, B2B Marketing, Demand Generation

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/CCAF8B9F5B/apply)

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