# Head of Growth

> Weekday AI · Mumbai, India · Full-time · Posted 2026-10-13

**Salary:** INR 4,000,000–5,000,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟰𝟬𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟱𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟰𝟬-𝟱𝟬 𝗟𝗣𝗔)

Experience: 8+ yrs

Location: Mumbai, Maharashtra, India, India

Job Type: Full-time

We are looking for a strategic, data-driven, and hands-on **Head of Performance Marketing & User Acquisition** to lead paid growth, scale user acquisition, and drive measurable business outcomes in the gaming industry. The ideal candidate will have a proven track record of scaling performance marketing budgets significantly, building structured creative-testing systems, and optimising campaigns across multiple advertising platforms.

This role combines performance strategy, analytical decision-making, creative experimentation, team leadership, and AI-driven marketing innovation. You will be responsible for building scalable acquisition engines that improve user growth, retention, and return on marketing investment.

## Requirements

Key Responsibilities

-   Own the end-to-end **performance marketing and user acquisition strategy**, including campaign architecture, channel selection, audience targeting, bidding, and optimisation.
-   Lead paid acquisition across **Meta Ads, Google Ads**, and other relevant platforms, including gaming-specific networks and affiliate channels.
-   Develop and execute strategies to scale acquisition budgets substantially while maintaining sustainable CPI, ROAS, retention, and user-quality benchmarks.
-   Build structured creative-testing frameworks covering concept development, hooks, formats, messaging, audience variations, and clear kill-or-scale criteria.
-   Analyse campaign performance, user cohorts, retention trends, conversion rates, and return on ad spend to guide growth decisions.
-   Own marketing budget allocation, channel mix, cost economics, and performance forecasting to maximise return on investment.
-   Establish a measurement philosophy and integrated growth roadmap across performance marketing, social media, community, and related functions.
-   Partner with Product teams to align marketing campaigns with game launches, new modes, feature releases, updates, and patches.
-   Lead, mentor, and develop direct reports across Performance & Growth Marketing and Marketing Operations, setting priorities and resolving execution trade-offs.
-   Oversee day-to-day execution across **ASO and content marketing**, ensuring alignment with acquisition and growth objectives.
-   Drive AI adoption across campaign analysis, creative iteration, reporting, planning, and team workflows.
-   Collaborate with business leadership on brand positioning, consumer insights, audience behaviour, and evolving growth opportunities.
-   Establish clear KPIs, reporting dashboards, testing processes, and performance reviews to continuously improve marketing effectiveness.

What Makes You a Great Fit

-   **8–10 years of experience in performance marketing, growth marketing, or user acquisition**, with substantial hands-on execution experience.
-   Proven experience scaling marketing budgets from tens of lakhs to crores, demonstrating meaningful growth rather than incremental optimisation alone.
-   Strong expertise in **Meta Ads and Google Ads**, including campaign structures, bidding strategies, creative optimisation, attribution, and budget management.
-   Demonstrated success in building structured creative-testing systems with measurable before-and-after results.
-   Strong analytical capabilities across CPI, ROAS, retention, cohort performance, acquisition costs, and user lifetime value.
-   Experience managing additional acquisition channels such as affiliates, Moloco, Unity Ads, or other gaming-focused advertising networks.
-   AI-first working habits, with practical use of AI tools for performance analysis, creative development, reporting, and workflow automation.
-   Proven ability to lead teams, mentor marketers, manage competing priorities, and develop individual capabilities.
-   Experience with analytics tools such as **Looker Studio, Mixpanel**, or comparable platforms is an advantage.
-   Familiarity with ASO, content marketing, social media, and community-led growth.
-   Experience in gaming, esports, mobile apps, or other fandom-driven consumer categories is highly desirable.
-   Strong commercial judgement, communication skills, ownership, and the ability to connect marketing performance with business outcomes.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/CF68EEDBCA/apply)

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