# Head Of Marketing

> Weekday AI · Mumbai, India · Full-time · Posted 2026-08-18

**Salary:** INR 3,000,000–8,000,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟯𝟬𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟴𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟯𝟬-𝟴𝟬 𝗟𝗣𝗔)

Experience: 10+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full-time

We are looking for a strategic, commercially driven **Head of Marketing / Chief Marketing Officer** to build, lead, and scale the marketing function for a high-growth B2B technology business.

This role is ideal for a senior marketing leader with strong experience in **B2B enterprise marketing**, particularly across CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology. You will own the marketing strategy across brand, demand generation, product marketing, events, performance marketing, and market positioning, with a clear focus on driving measurable business and revenue outcomes.

## Requirements

### Key Responsibilities

### Marketing Strategy & Leadership

-   Develop and execute the overall marketing strategy aligned with business and revenue objectives.
-   Build, lead, and mentor a high-performing, multi-functional marketing team.
-   Partner closely with Sales, Product, Customer Success, and senior leadership to drive business outcomes.
-   Establish marketing KPIs and performance frameworks linked to pipeline, revenue, acquisition, and brand growth.
-   Build scalable marketing processes, systems, and operating rhythms.

### Event & Field Marketing

-   Own the strategy for industry conferences, trade shows, webinars, customer events, partner events, and executive roundtables.
-   Develop event programs that generate brand awareness, enterprise engagement, and qualified leads.
-   Build relationships with industry associations, strategic partners, and event organizers.
-   Measure event performance and continuously optimize investment and ROI.

### Product Marketing

-   Define product positioning, messaging, differentiation, and value propositions for enterprise audiences.
-   Lead go-to-market strategies for new products, features, and market initiatives.
-   Conduct customer research, competitor analysis, and market intelligence.
-   Develop sales enablement assets including presentations, case studies, product collateral, and pitch materials.
-   Work closely with Product and Sales teams to translate product capabilities into compelling business value.

### Performance & Demand Generation

-   Develop and optimize demand-generation campaigns across **Google Ads, LinkedIn, Meta, and other relevant channels**.
-   Drive lead acquisition, conversion, pipeline creation, and customer acquisition.
-   Manage marketing budgets with a strong focus on efficiency and ROI.
-   Leverage analytics, CRM, marketing automation, and attribution tools to improve campaign performance.

### Brand & Enterprise Marketing

-   Strengthen brand awareness and positioning within target enterprise segments.
-   Develop integrated campaigns supporting business expansion and market penetration.
-   Build thought-leadership programs, industry content, and executive visibility initiatives.
-   Ensure consistent messaging and brand positioning across marketing channels.

### What's Makes You a Great Fit

-   **10+ years of progressive marketing experience**, with demonstrated career growth and increasing leadership responsibility.
-   Proven experience leading and scaling **B2B enterprise marketing** functions.
-   Strong background in **CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology** businesses.
-   Demonstrated success across **product marketing, event marketing, demand generation, performance marketing, and brand building**.
-   Experience building, mentoring, and managing high-performing marketing teams.
-   Strong understanding of enterprise customer journeys, sales cycles, and B2B demand generation.
-   MBA from a reputed business school is strongly preferred; **B.Tech or an equivalent technical qualification** is an advantage.
-   Strong analytical mindset with the ability to connect marketing activities to measurable **pipeline, revenue, and business impact**.
-   Excellent executive communication, presentation, stakeholder-management, and influencing skills.
-   Strong strategic thinking combined with a willingness to remain hands-on when required.
-   Proven ability to build marketing functions and processes in **high-growth technology environments**.
-   Strong commercial orientation with a clear track record of creating measurable business value.
-   Comfortable operating in a fast-paced, entrepreneurial environment and working closely with founders and senior leadership.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/CFC5A138C7/apply)

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