# Marketing

> Weekday AI · Kolkata, India · Full-time · Posted 2026-08-18

**Salary:** INR 200,000–700,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟮𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟳𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟮-𝟳 𝗟𝗣𝗔)

Experience: 2+ yrs

Location: Kolkata, West Bengal, India, Chandannagar, West Bengal, India

Job Type: Full-time

We are looking for a proactive **Regional Offline Marketing Executive** to drive localized marketing initiatives and strengthen brand presence across regional markets. The role will involve planning and executing on-ground campaigns, exhibitions, dealer activities, product launches, roadshows, and other field marketing programs that generate awareness, engagement, and qualified leads.

The ideal candidate should be hands-on, highly organized, comfortable working with multiple stakeholders, and capable of converting broader marketing objectives into effective local-market execution.

## Requirements

### Key Responsibilities

-   Develop and execute localized **offline and field marketing campaigns** aligned with business and brand objectives.
-   Research regional market trends, customer preferences, competitor activities, and local growth opportunities.
-   Plan and execute **exhibitions, trade fairs, dealer meets, product launches, roadshows, farmer meetings, demonstrations, and other activations**.
-   Generate qualified leads through field marketing, events, rural activations, demonstrations, and dealer-led campaigns.
-   Work closely with dealers, distributors, and regional sales teams to execute local marketing initiatives.
-   Manage dealer showroom branding, signage, POS materials, promotional merchandise, and other offline assets.
-   Coordinate with agencies, vendors, event organizers, media partners, and other external stakeholders.
-   Support local PR, media partnerships, sponsorships, community outreach, and co-branded initiatives.
-   Ensure consistent brand messaging and visual identity across all offline touchpoints.
-   Develop regional campaign materials, marketing toolkits, activation plans, and execution guidelines.
-   Manage campaign budgets and ensure activities are delivered within approved timelines and costs.
-   Track campaign performance, leads, engagement, event outcomes, and ROI.
-   Analyze campaign results and recommend improvements based on performance data.
-   Collaborate with Sales, Product, Digital Marketing, and other teams to ensure integrated campaign execution.
-   Prepare regular performance reports and actionable insights for management.

### What's Makes You a Great Fit

-   **2+ years of experience** in offline marketing, field marketing, regional marketing, events, trade marketing, or experiential marketing.
-   Hands-on experience managing **exhibitions, dealer meets, roadshows, product launches, or on-ground activations**.
-   Strong understanding of regional markets, customer behavior, and local marketing execution.
-   Experience working with dealers, distributors, sales teams, agencies, and external vendors.
-   Strong lead-generation and campaign execution mindset.
-   Excellent coordination, communication, negotiation, and stakeholder-management skills.
-   Ability to manage budgets, timelines, vendors, and multiple marketing activities simultaneously.
-   Comfortable with field-based work and regional travel when required.
-   Strong analytical skills with the ability to evaluate campaign performance and ROI.
-   Good understanding of brand consistency and adapting marketing campaigns to local audiences.
-   Highly organized, proactive, and **execution-oriented**, with strong attention to detail.
-   Ability to work independently while collaborating effectively with cross-functional teams.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/DB6F854D74/apply)

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