# ElectricPe - Head of Sales and Distribution

> Weekday AI · Gurugram, India · Full-time · Posted 2026-10-03

**Salary:** INR 2,500,000–3,000,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟮𝟱𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟯𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟮𝟱-𝟯𝟬 𝗟𝗣𝗔)

Experience: 5+ yrs

Location: Gurgaon, Haryana, India

Job Type: Full-time

We are looking for an experienced and results-driven **Head of Sales & Distribution** to lead sales, distribution, retail performance, and network expansion across company-owned and franchise outlets.

The role will be responsible for developing the overall sales strategy, driving revenue growth, improving outlet performance, expanding the franchise network, and building a high-performing multi-territory sales organisation. The ideal candidate will have strong experience in **retail sales, distribution, franchise development, channel management, and multi-location operations**.

This is an **on-site leadership role** requiring close collaboration with the Founder/CEO and operational teams.

## Requirements

Key Responsibilities

-   Develop and execute the overall **sales and distribution strategy** across territories, company-owned outlets, and franchise stores.
-   Establish territory-wise, store-wise, and team-wise sales targets aligned with business objectives.
-   Lead and coach **Territory Sales Managers** and drive accountability across multiple sales territories.
-   Monitor revenue, sales conversion, lead generation, customer follow-up, outlet productivity, and other key sales metrics.
-   Identify underperforming outlets and implement targeted action plans to improve sales performance.
-   Build and manage a strong pipeline of potential **franchise partners and locations**.
-   Evaluate prospective franchisees based on commercial capability, market potential, location suitability, and business fit.
-   Lead franchise acquisition, commercial discussions, onboarding, and launch planning.
-   Coordinate with internal teams to ensure new franchise outlets are operationally and commercially ready for launch.
-   Support existing franchise partners with sales planning, performance improvement, and business development.
-   Drive sales execution across both **COCO and FOFO outlets**.
-   Improve store-level sales processes, lead management, customer engagement, and conversion practices.
-   Work with Operations and Supply Chain teams to ensure product availability and timely delivery across outlets.
-   Develop territory expansion plans based on market potential, customer demand, competition, and commercial viability.
-   Analyse sales data, forecasts, outlet performance, and territory trends to identify opportunities and risks.
-   Prepare regular business reviews, sales forecasts, expansion updates, and performance reports for the Founder/CEO.
-   Establish standard sales processes, reporting mechanisms, performance dashboards, and review cadences.
-   Drive cross-functional collaboration across Sales, Operations, Supply Chain, Marketing, and Finance.
-   Identify opportunities to improve revenue, distribution efficiency, customer acquisition, and retail productivity.

What Makes You a Great Fit

-   **5+ years of experience** in sales leadership, retail sales, distribution, channel management, or multi-location business management.
-   Proven experience managing sales teams across multiple **territories, stores, branches, or outlets**.
-   Strong experience in **franchise development, FOFO models, channel sales, or partner management**.
-   Demonstrated ability to build and execute sales strategies that deliver measurable revenue growth.
-   Experience managing franchise acquisition, partner onboarding, location evaluation, and outlet launches.
-   Strong understanding of retail sales processes, lead conversion, customer follow-up, and outlet performance management.
-   Proven ability to lead and coach managers and frontline sales teams.
-   Strong commercial judgement with excellent **negotiation, relationship management, and business development skills**.
-   Comfortable working with sales data, forecasts, KPIs, dashboards, and performance reports.
-   Strong analytical and problem-solving capabilities with a results-oriented mindset.
-   Excellent communication and stakeholder-management skills, including the ability to present effectively to founders and senior leadership.
-   Ability to work closely with Operations, Supply Chain, Marketing, and other cross-functional teams.
-   Strong ownership mindset and willingness to operate hands-on in a fast-paced, growth-oriented environment.
-   Comfortable working **on-site in Gurgaon** and travelling across territories and outlet locations as required.
-   Bachelor's degree in **Business Administration, Sales, Marketing, Management, or a related discipline** is preferred.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/EEBFCDED59/apply)

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